cellfade

Senior Product Designer

Product Design Leader with over 10 years of experience crafting developer-centric digital experiences, specializing in web3 and blockchain ecosystems (Ethereum, Solana, Tezos). Adept at leading cross-functional teams to design scalable systems and intuitive workflows that simplify complex technical challenges. Proven ability to own end-to-end design processes, drive strategic product vision and deliver impactful solutions in fast-paced environments. Passionate about shaping the future of decentralized technology with a portfolio showcasing design thinking and real-world impact.


Experience: 10 years

Yearly salary: $160,000

Hourly rate: $110

Nationality: 🇺🇸 United States

Residency: 🇺🇸 United States


Experience

Product Designer
Music LFG
2022 - 2023
Designed developer-friendly interfaces for a web3 platform, streamlining smart contract interactions and audio NFT minting processes across multiple blockchain networks. Partnered with engineers to optimize blockchain logic implementation, reducing developer friction by 20% through iterative design solutions. Created modular, reusable design components that accelerated feature deployment while maintaining design consistency. Conducted user research with both crypto-native and non-crypto users to identify pain points in the onboarding journey.
NFT Artist & Community Builder
Independent/Self-employed
2021 - 2023
Launched and marketed NFT collections on Solana, Ethereum, and Tezos, gaining first-hand experience with wallet interactions, gas fees, and marketplace mechanics. Designed accessible, engaging experiences that drove community growth and a 4-figure social media following. Regularly participated in DAO governance across multiple protocols, developing deep understanding of decentralized decision-making processes.
UX/UI Developer
RingCentral
2019 - 2022
Architected developer-focused tools, simplifying complex enterprise workflows and improving authentication efficiency by 40%. Built and scaled a design system that reduced handoff friction by 25%, fostering seamless collaboration with global engineering teams. Conducted extensive user testing to validate design decisions, ensuring products met both user needs and business objectives. Collaborated closely with product managers to define roadmaps and prioritize features based on user impact.
Creative Director
BaziFit Inc
2016 - 2020
Designed a full digital ecosystem (mobile app, web, hardware UI), contributing to a $2.5M pre-seed valuation. Led rapid iteration cycles with cross-functional teams, balancing technical constraints and user needs under tight timelines. Established scalable design workflows that supported long-term product growth and operational efficiency.

Skills

blockchain
brand-designer
design
design-manager
head-of-design
lead-designer
product-designer
ui-ux-designer
visual-designer
web-designer
english