chadudrafa

Senior Product Designer

Rafaela is a seasoned Brazilian-Swedish Senior Product Designer with 9 years of experience crafting impactful digital experiences that have touched millions of users worldwide. With a solid foundation in graphic design and a keen eye for detail, she excels at transforming complex challenges into elegant, user-centered solutions.

Rafaela's work is not just about design—it's about delivering measurable results, like driving a 94% increase in user sign-ups through strategic, data-driven approaches. Outside of her professional endeavors, she’s a passionate volunteer in animal care and a dedicated writer, bringing creativity and empathy to everything she does.

Skills: Interface Design, User Experience Design, Product Design, User Flows, Usability Tests, Data Analysis, Wireframing, Graphic Design, Workshops, Landing Pages, Email Design, UX Metrics, Microsoft Clarity, Google Analytics, Maze, Figma, Adobe Photoshop, Adobe Illustrator, UX Copywriting

Experience: 11 years

Yearly salary: $36,000

Hourly rate: $70

Nationality: 🇧🇷 Brazil

Residency: 🇧🇷 Brazil

Experience

Senior UI/UX Designer

U+ Digital Ventures

2021 - 2024

Collaborated with major companies (Bridgestone, NRG, CG Coralisle Group, Fllite, StartupOS, Abu Dhabi SME Hub) to design user interfaces and SAAS, delivering a 94% increase in confirmed users through a strategic data-driven redesign. Led the UI/UX design of 8 digital products, emphasizing innovation, technology integration (such as AI, and APIs), and strategic product design for clients in the USA, Caribbean and Abu Dhabi. Delivered key design artifacts such as user flows, wireframes, and prototypes, ensuring a balance between design aesthetics, intuitive functionality and business needs. Created and distributed templates to ensure best practices when delivering design projects across the company, such as heuristic analysis, customer journeys and figma organization.

UI/UX Designer

Cambiatus

2020 - 2022

Simplified blockchain technology and Web3 for 5,000+ users, contributing to the company’s winning the international award 'Blockchain For Humanity' in 2021. Collaborated with other designers, developers, and community managers to ensure a seamless customer experience across different languages. Created a library to catalog over 50 illustrations to use across the different channels, such as social media and interfaces, and to distribute to stakeholders. Conducted workshops to align team and product decisions, establishing 12 design principles for Cambiatus.

UI/UX Designer

TALK English Schools

2019 - 2021

Executed a comprehensive mobile optimization strategy, improving the website performance from 64 to 75. Successfully redesigned the website in 11 languages, ensuring brand consistency across 8 communication channels.

UI/UX Designer

Compass.uol

2018 - 2019

Shipped quality deliverables quickly, from small optimizations to ready designs, to full interfaces from scratch, allowing different stakeholders to move projects faster than before. Worked with the team in the Livelo platform transition from an e-commerce to a marketplace, enabling over 19 million users to redeem points easier, resulting in a 20% increase in points utilization and improved user satisfaction. Created, in collaboration with the design team, a UI/UX Toolkit, with over 19 tools to standardize processes and tools across the company.

Skills

content-marketing

graphic-designer

lead-designer

product-designer

ui-ux-designer

ux-researcher

design

english

portuguese

russian

spanish

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