chaosmerc007

Developed and managed digital content strategy for a fashion and lifestyle brand, increasing brand visibility and product awareness. Created compelling visual and written content for Facebook, Instagram, and LinkedIn to highlight new collections and promotions. Collaborated with designers and photographers to produce engaging reels, carousels, and seasonal lookbooks. Launched and optimized targeted ad campaigns via Meta Business Suite, achieving a 35% increase in engagement. Fostered strong community relationships through timely DMs, customer comments, and live engagement during product launches. Introduced influencer collaborations and campaign hashtags to expand brand reach. Posted job ads for digital talent and managed applicant flow across multiple platforms. Monitored marketing budgets, vendor performance, and social media tool subscriptions. Maintained campaign reports, performance insights, and weekly analytics dashboards.

Spearheaded digital content strategy for a leading HR and recruitment firm targeting mid-level and senior professionals. Created recruitment ads, infographic job briefs, and engaging HR content tailored to industry trends. Scheduled regular educational content on LinkedIn and Instagram, establishing the brand as a thought leader in HR consulting. Designed visually striking templates using Canva for campaign consistency and brand recognition. Executed paid ad campaigns that doubled qualified leads for job placements within 3 months. Ran A/B tests to refine targeting and optimize ad spend for niche roles and executive searches. Coordinated between the recruitment and content teams to convert hiring reports into visually engaging posts. Tracked platform performance and audience insights using Meta and Google tools.

Co-founded and directed content strategy for a wellness and culture-based magazine with an international readership. Authored editorial content covering mental health, wellness trends, African culture, and personal development. Developed monthly content calendars and aligned editorial themes with trending global conversations. Built a brand voice and led cross-platform promotion via reels, community hashtags, and curated IG stories. Created branded social media series and featured guest contributions to boost engagement and content diversity. Secured partnerships for sponsored content and community-based wellness campaigns.

Created family-oriented blog content and translated lifestyle topics into accessible social media formats. Focused on parenting, motherhood, and community living to reflect Cameroonian culture and diaspora values. Designed and distributed visual content using Instagram Stories, Facebook videos, and post carousels. Managed weekly editorial themes and user-generated content engagement. Boosted blog traffic by introducing relatable narratives and niche audience insights.