chaseando

Chief Design Officer

I’m a VC-backed serial entrepreneur and product design leader with over 10 years of experience building innovative brands and products across Web2 and Web3. As a 3x startup founder with an exit, I’ve led and scaled startups that have raised over $5M+ through venture capital and crowdfunding. My expertise spans branding, UI/UX, and product design for startups at the seed and growth stage in industries including blockchain, AI, gaming, and IoT-connected devices.

I’ve participated in prestigious accelerators like Google for Startups AI and League of Innovators, honing my skills in scaling businesses and delivering impactful, end-to-end product experiences. I specialize in creating scalable design systems and branding, combining deep user research, creative direction, and product strategy to drive growth and innovation.

I have extensive experience leading cross-functional teams, both in-office and remote, and I thrive in fast-paced, high-growth environments, delivering high-quality designs that resonate with users and scale with the business.


Experience: 10 years

Yearly salary: $144,000

Hourly rate: $90

Nationality: 🇨🇦 Canada

Residency: 🇨🇦 Canada


Experience

Chief Product Officer Officer
Pool
2023 - 2024
Led cross-functional design and engineering teams to successfully launch the Pool app, enabling seamless community-driven fundraising and pooled fund management. Secured $200K+ in sponsorships for major Web3 events, working with high-profile partners such as Alchemy Pay, Polygon, Hedera, Near, and AMD, driving brand visibility and engagement. Organized sports and wellness events at top Web3 conferences, attracting thousands of attendees and building a loyal community of founders, builders, and funders. Developed engagement strategies and partnerships that significantly expanded the Pool community and increased brand loyalty within the Web3 space.
Chief Design Officer
Ava Technologies Inc
2016 - 2022
Designed, developed, and shipped 1,000+ smart indoor gardens worldwide, transforming the indoor gardening experience with IoT technology. Raised $5M in venture capital, angel investments, and crowdfunding, fueling company growth and product development. Directed the design and development of Ava’s award-winning products, including the Good Design Award and CES Innovation Award for connected home and smart garden products. Successfully exited Ava Technologies, securing a sale that provided strategic value to stakeholders and investors. Established a product vision that integrated user research, market analysis, and cross-functional collaboration, ensuring a smooth transition from concept to market.

Skills

3d
brand
brand-designer
brand-marketing
product-designer
product-lead
product-manager
ui-ux-designer
design
english