With 10+ years of experience in marketing leadership across Web3 and cybersecurity service providers, I have built compelling brand identities and led high-performing teams that drive demand generation, community engagement, and strategic product positioning. My passion lies in bridging complex technology with compelling narratives that drive adoption and market growth.
As the Head of Marketing at Pi Squared, I established the company's brand from the ground up, crafting a compelling narrative that connected the founder’s expertise in space navigation verification to blockchain innovation. Through targeted messaging and strategic partnerships with ecosystem partners such as Wormhole and EigenLayer, I successfully grew the pre-testnet community to over 5,000 members, generating 1.5 million social media impressions. Additionally, I launched a developer portal at Devcon 7, and built an exhibitor space at ETHDenver that drove 130+ product demonstrations for Web3 developers and users.
Beyond Pi Squared, my experience spans advisory roles and leadership positions in high-growth blockchain startups. At Floating Point Group, I spearheaded a rebranding initiative that secured top-tier media coverage and boosted lead generation by 7x. While at Fireblocks, I launched the industry’s first permissioned DeFi pool with Aave Arc, driving $30M+ in total value locked (TVL) from 50+ institutional participants.
I am eager to bring this expertise in brand storytelling, product marketing, and community growth. I thrive in fast-paced environments where strategic vision and execution are critical to success. I would welcome the opportunity to discuss how my experience and skills align with your team’s goals.
Thank you for your time and consideration.
Experience: 10 years
Yearly salary: $250,000
Hourly rate: $0
Nationality: 🇺🇸 United States
Residency: 🇺🇸 United States
Experience
Head of Marketing
Pi Squared 2024 - 2025
Brand & Market Positioning - Created and launched the company’s brand, building on the Founder & CEO’s journey from verification of space navigation software to blockchains. - Developed compelling messaging to position Pi Squared as a key catalyst for growth and adoption of Web3. - Produced thought leadership in videos, blogs, and whitepapers demonstrating the company’s innovations. - Built a foundational website to support content strategy, optimized for SEO, user experience, and lead generation. - Secured early media coverage in CoinDesk, Blockworks, and Decrypt to introduce the company to the market. Community & Ecosystem Growth - Grew the pre-testnet community from 0 to 5,000+ members across X, LinkedIn, and the company’s developer program. - Exceeded 1.5 million social media impressions on X with an average engagement rate of 2.93%. - Promoted key partnerships with Wormhole, EigenLayer, and Kite AI demonstrating the potential for Pi Squared. - Launched an early access developer program to recruit ambassadors for the Pi2 Navigator community program. Product Marketing & User Acquisition - Designed and launched the developer portal at Devcon 7 to onboard devs and users for the Pi2 Navigator community. - Created 10 product demonstration videos to illustrate technology benefits for Web3 developers. - Launched three online product demos with tutorial videos for developers and the community to test Pi Squared tech. Event & Conference Presence - Exhibited at ETHDenver with 130+ product demos, 2 ETHDenver Workshops, 6 side event speaking sessions, and a Pi Squared event. - Exceeded Devcon 7 speaking goal with 11 speaking opportunities for CEO and CTO, including 2 product workshops. - Secured 5 speaking opportunities for CEO and team leads at EthCC 7 one week after the announcement of the company's first funding round. Fundraising & Investor Relations Support - Planned and executed Pi Squared’s seed funding announcement with earned media coverage from CoinDesk. - Supported CEO’s investor pitch deck with a total addressable market model illustrating a significant market opportunity for Pi Squared. - Collaborated with investors at Polychain and ABCDE to amplify awareness with thought leadership and social media.
Head of Marketing
Fraction, MPC Labs 2023 - 2023
- Led the GTM strategy for secure crypto wallet infrastructure as a service targeting institutional investors. - Redesigned and relaunched the Fraction website with a focus on the product, security capabilities, and lead generation. - Created new sales enablement assets, multiple sales decks, one-sheets, product spotlights, and product use cases. - Strategized and built marketing campaigns targeting institutions, generating qualified sales leads within the first week. - Created and managed social media campaigns generating 40K impressions per week, CTRs 230% of the benchmark, and CPCs 1/3 the benchmark. - Orchestrated multiple oversubscribed/sold-out social events at Consensus, Bitcoin Miami, and Gateway to Cosmos.
Head of Marketing
Floating Point Group 2022 - 2022
Charged with rebranding the MIT-born crypto prime brokerage firm and building the marketing team; reported to Co-Founder. Hired and onboarded PR Agency, earning two CoinDesk interviews for CEO and Fox Business TV broadcast interview and quotes in WSJ, MarketWatch, Bloomberg, and Fortune for Co-Founder.
Director of Product Marketing
Fireblocks 2021 - 2022
Developed and led go-to-market strategy across Product, Marketing, Sales, Account Management, and Support teams. Recruited, trained, and led a team of four product marketing managers and one customer marketing manager.
Director of Product Marketing
Lookout, Inc. 2018 - 2021
Led product marketing with ownership of messaging, strategy, and GTM activities; headed company-wide GTM activities across demand gen, digital, and marketing ops. Delivered strategic guidance to CEO and senior leadership and reported to CMO.
Director, Product Marketing, Enterprise Software
BlackBerry Limited 2016 - 2018
Led product marketing for Enterprise Software and Cybersecurity Services, the primary business unit generating $400M+ in annual revenues. Provided strategic guidance to CEO John Chen and his senior leadership team (SLT) and reported to CMO.
Director of Product Marketing and Strategy
Apperian Inc. 2016 - 2016
Delivered GTM strategy, competitive positioning, and product messaging as part of the M&A due diligence team in the sale of Apperian to BlackBerry. Reported to CMO/CPO.
Skills
brand-marketing
cmo
digital-marketing
growth-marketing
head-of-marketing
product-marketing
vp-of-marketing
marketing