I am a visionary digital marketing strategist with 8+ years of experience crafting data-driven campaigns that deliver measurable results across emerging technologies. As a recognized voice in the Crypto and Web3 landscape, I blend strategic influencer partnerships with community-centered approaches to drive brand growth and user adoption. My expertise in developing authentic relationships with influencers and key opinion leaders (KOLs) has consistently translated into impactful campaigns that resonate with diverse audiences while advancing blockchain adoption in Africa. Additionally, I play a crucial role in shaping virtual asset policies and fostering industry-wide collaboration.
Experience: 8 years
Yearly salary: $40,000
Hourly rate: $20
Nationality: 🇰🇪 Kenya
Residency: 🇰🇪 Kenya
Experience
Social Media & Community Manager
Busha Kenya 2023 - 2024
Orchestrated influencer campaigns with leading crypto thought leaders that generated 10,000+ app downloads and over 1.5 million video views. Built an engaged community of 5,000+ followers through authentic content and consistent engagement strategies. Designed integrated marketing initiatives that seamlessly connected online engagement with conversion outcomes. Represented Busha at industry events, fostering strategic relationships with key stakeholders.
Lead Digital Strategist
Voql Africa 2019 - 2023
Managed $300K+ in advertising budgets across 36 successful campaigns, consistently exceeding ROI targets by up to 15%. Elevated a luxury brand's engagement metrics by 40% through strategic influencer collaborations. Cultivated lasting relationships with influencers across different industries, ensuring authentically aligned content creation. Pioneered data-driven campaign optimization approaches that became company standard practice.
Skills
brand-marketing
business-development
community-manager
influencer-marketing
marketing-strategist
operations
product-marketing
project-manager
social-media
strategy
marketing
