chenjinglei

Enhanced brand image and drove business growth through exceptional visual strategies and localized design. Led the overall visual strategy for Integrated Marketing Communications plans, developed and extended Key Visuals to ensure cross-channel visual language consistency. Led and directly participated in the design of diverse marketing materials, spanning: Online: DTC content, Amazon product listing pages, online advertisements, social media graphics/videos, email marketing (EDM), etc. Offline: Point-of-sale materials (POSM), exhibition materials, etc. Proficient with user behavior analysis tools (e.g., Google Analytics), utilizing data insights to drive design decisions and validate outcomes. Possessed excellent cross-cultural visual expression skills, capable of conducting preliminary visual planning and delivering serialized, localized design solutions tailored for target markets like Europe and the US.

Led the UI design for product pages on Huawei's consumer business official website and brand marketing pages, continuously refining visual details to ensure an exceptional user experience and enhance brand image. Actively participated in brand communication design, from creative conceptualization to material execution, covering theme creation, offline posters, TV commercials, and more. Established and promoted a unified design language and brand guidelines, driving innovation in design standards. Independently completed the design of keynote presentations and supporting marketing materials for product launches, ensuring accurate delivery of key information and enhancing the overall visual impact of the events. Engaged in consumer behavior research, integrating user needs to optimize website interaction solutions, improving user access efficiency and overall experience. Monitored the latest visual design trends, spearheading the establishment and refinement of the website’s overall visual style, and creating a unified visual guideline system to ensure brand consistency. Developed and updated UX interaction guidelines for the official website, optimizing the user experience across multiple devices and ensuring cross-platform consistency and usability. Participated in defining the design positioning and visual style for the official website and app, creating user-friendly and aesthetically pleasing interfaces based on logical structure diagrams, and producing motion demos to enhance product appeal. Designed motion effects and interactions based on product selling points, proficiently using tools such as Blender, C4D, and After Effects. Collaborated closely with the development team to ensure flawless implementation of design solutions. Utilized user journey analysis, GA, heatmaps, and other tools to monitor data, continuously optimizing website layout and interaction flows to significantly improve the overall user experience.

Responsible for design work on e-commerce platforms/self-media platforms, including but not limited to product main images, promotional images, and self-media graphic and text design; Create creative designs based on the needs of e-commerce platforms, provide design solutions, and implement them; Responsible for visual design across multiple platforms, including but not limited to character visuals, product visuals, and layout design; Communicate and collaborate with the product, operations, and technology departments of e-commerce platforms to ensure consistency between design effects and implementation.

Delivered 360 creative solutions for fortune 500 clients, from concept ideation to final assets.