chhyyee

Formerly Head of Product Marketing. Worked closely with CEO on brand strategy and alignment. Lead go-to-market planning, product positioning, community growth and cross-channel messaging for the perp dex (Paradex). Launched and managed Paradex merch store; oversee merch strategy, promotions, and distribution. Collaborate with Product, Community & Marketing, and Sales to align on user feedback and business goals. Drive KOL and event strategy to boost global brand presence and retail penetration. Use data and research to guide product insights and competitive positioning.

Leading a central marketing team of 20 members, I play a pivotal role in defining and executing the organization's marketing strategy. Key responsibilities involve collaborating with various Business Units and cross-functional teams (CRM, Product, Developers, Ops etc) across the organization to translate our marketing strategy into practical, results-driven initiatives; ensuring that our numerous online and physical touchpoints, including websites, social media, and physical events consistently met their intended objectives and effectively communicated our brand message to the target audience. Provide guidance and support to team members to achieve their full potential, contributing to our collective success.

Internal transfer from NFT to BNB Chain. Identify potential dApps, drive campaigns and marketing efforts to contribute to the growth of dApps in DAU and TVL. Spearheaded 7 successful campaigns (with notable mentions of “Cristiano Ronaldo Learn Web3 with CR7”, “World Cup Football Fiesta”) with average of 10% DAU growth, onboarded 20% new users, 30% off-chain growth and increased on-chain activity. Designed campaigns to scale efforts in DeFi, Gaming and NFT sectors and marketing strategies to attract and engage with targeted audiences. Created a new weekly Twitter Spaces Series targeted at DeFi and Gaming topics to grow community listeners.

Managing Binance NFT social media channels - Twitter, Instagram and YouTube. Achieved a staggering 133% growth for Twitter followers (409K -> 952K), 50% growth for Instagram channel (91K -> 137K) and started an entire Youtube channel from scratch, ending Q2 with 21K subscribers, achieving a phenomenal 104,900% growth. Ran 8 successful campaigns (online & offline) with notable participation at Binance Blockchain Week, Paris Blockchain Week and Primavera Sound Festival. Planned and marketed campaigns and content to support Mystery Box drops on BNFT. Maintain constant exposure for the BNFT brand by crafting mixed content for social posts ranging from fun, engaging posts to memes and educational content.

Spearheaded content creation and campaign execution across various social media channels (incl. Twitter, Instagram, Spotify, TikTok, YouTube etc). Achieved a remarkable growth of 200% in Facebook following, as well as established a YouTube channel and a TikTok page, which grew from 0 -> 3K subscribers, with a growth rate of 14,900%. Hosted MEXC Youtube videos and engaged with project clients on AMA Talk Show. Proofread PR copywriting to ensure the article is in line with company branding and article media angle.

Overseeing 2 divisions in the pharmaceutical e-commerce arm of the business- primary objective is to drive brand awareness and cultivate robust customer engagement across all social media channels. Generate innovative ideas and translate into compelling marketing collateral and proposals. Overseeing the execution of initiatives (online/offline campaigns), collaborating closely with the marketing/sales/product team to track and analyze results.

Responsible for corporate room sales revenue - develop and expand new business opportunities; build and maintain existing accounts with the aim of driving profitability and achieving established standards of service. Researched and analyzed key market trends, competitor activities to formulate accurate sales strategies timely.

Responsible for corporate rooms and groups sales revenue - ensuring the required market mix is met. Review business plans, identify gaps and ensure proactive efforts to fill capacity and meet set targets. Maintained high level of exposure for the Hotel in major market areas, while securing group business contracts in the corporate segment.

Efficiently create sales documents, compile information packages, and generate reports and proposals. Drive lead generation for groups and corporate entities through strategic internet prospecting, networking, and telemarketing. Facilitate client interactions regarding leads, hotel requirements, and travel arrangements. Ensure accurate loading and management of Rate Codes into Hotel Software, aligning negotiated rates with the appropriate company profiles.