chiragchadda

Founded and scaled PLNK, a direct-to-consumer e-commerce footwear brand, achieving strong online traction and customer loyalty. Oversaw end-to-end business operations, including product development, vendor management, logistics, customer support and post-sales service. Conducted in-depth market research and trend analysis to identify gaps, launch new SKUs and position products competitively. Developed and executed high-ROI digital marketing campaigns via Facebook Ads, Instagram, Google Ads and Amazon Sponsored Ads, driving consistent traffic and conversions. Built and managed brand presence on Amazon and the social website, optimizing listings, pricing and reviews to enhance visibility and sales. Represented the brand in trade shows and exhibitions. Implemented lean operations, improving unit economics, reducing inventory holding costs and streamlining fulfillment. Managed analytics and performance tracking using tools like Google Analytics, Meta Ads Manager and Amazon Seller Central. Led cross-functional collaboration with designers, suppliers and fulfillment partners to ensure quality, timely delivery and customer satisfaction.

Traded stock and index derivatives using delta-neutral and momentum-based strategies. Specialized in theta decay capture and option writing strategies, with a focus on weekly and monthly expiry cycles. Conducted technical and quantitative analysis to identify high-probability setups and optimize entry/ exit points. Tracked macroeconomic events and market sentiment to align trades with volatility shifts and news-driven movements.

Managed daily cash positioning and funding requirements across multiple IBM legal entities, ensuring optimal liquidity and inter-company fund flow. Coordinated short-term investments and ensured timely settlements in alignment with corporate treasury policies. Generated and analyzed MIS reports on counterparty exposure, investment performance, and liquidity forecasts for senior treasury management. Supported the execution and settlement of forex transactions. Assisted in audit documentation and supported internal and external audit processes. Collaborated with banking partners and internal teams to streamline treasury operations and resolve reconciliation issues. Utilized treasury systems for accurate reporting, cash forecasting, and risk analysis.

Co-founded and launched a canteen within Christ College, Bangalore. Managed end-to-end operations, including procurement, kitchen workflows, menu planning, and food quality assurance. Handled labor and staff management, ensuring efficiency and hygiene compliance with a lean on-ground team. Oversaw vendor relationships and supply chain logistics, maintaining consistency and cost-effectiveness within tight budgets.