claudiap

Owned the Instagram presence for ONLY, managing content planning, publishing and daily community engagement in line with brand guidelines. Created and adapted content formats suitable for Instagram, including feed posts, stories and short-form video, aligned with seasonal collections and campaigns. Developed and maintained structured content calendars supporting product launches, campaigns and key retail moments. Collaborated with internal teams to align social content with marketing priorities and campaign timelines. Prepared content templates and publishing plans in advance to support campaign rollouts and ensure timely approvals. Ensured consistent brand tone, visual identity, and messaging across all Instagram communications. Monitored performance metrics such as reach and engagement, using insights to refine content approach and posting cadence.

Developed multimedia content including tutorials explanatory materials presentations and promotional assets. Created digital assets such as banners animated graphics templates and infographics aligned with project objectives. Built cohesive brand identities from concept to launch, ensuring consistency across visuals, tone and messaging. Supported content strategy by balancing creative execution with timelines, priorities and stakeholder input. Coordinated content delivery across teams, supporting campaigns and engagement initiatives. Managed content calendars and communication schedules, summarizing performance insights for stakeholders. Worked closely with leadership and technical teams to support project execution.

Full responsibility for sales performance turnover and key performance indicators (KPIs) across multiple Douglas stores translating commercial and service strategies into shop floor results. Reduced stock loss through Store Manager (SM) coaching improved inventory controls and disciplined operational routines. Led and coached SM teams with strong focus on individual growth succession planning and retention. Developed and implemented standard operating procedures (SOPs) covering store opening and closing routines inventory management customer service and visual merchandising ensuring consistency and compliance with Douglas standards. Ensured consistent visual merchandising and store presentation delivering a premium in store experience aligned with Douglas standards. Optimised workforce planning staffing levels and wages to meet sales targets while ensuring labour law compliance. Built and maintained tracking dashboards across multiple stores, monitoring sales, profitability, inventory, staffing, customer, and operational KPIs; used insights to prioritize store visits, guide coaching, optimize stock and promotional execution and prepare management reports. Monitored sales performance key indicators and operational reports identifying opportunities for efficiency and improvement. Supported new store openings and regional expansion through operational insight planning and hands on leadership.