clubmulticulti

Taught graphic design to 10-12th graders in mixed-grade classrooms. Developed work-based lesson plans that incorporated art, design, and career prep. Demonstrated strong relationship-building with students through encouragement, active listening, interpersonal communication, and parental outreach. Adapted to a virtual learning environment during the pandemic and continuously improved the onboarding and learning processes for students. Supervised program funding, compliance, workshops, and design industry certification pathways.

Developed marketing communications and digital content for agency clients and white label partners. Refined social media strategy and redesigned marketing assets that boosted engagement, conversions, and sales. Wrote SEO-friendly copy for websites, newsletters, blogs, media articles, presentations, and e-books. Translated white papers and created commercial art for fintech and manufacturing clients.

Adapted to an ever-rotating roster of clients and projects by optimizing resources and espousing a collaborative culture in the marketing agency. Standardized processes and automated workflows to aid in planning, creating, delivering, and monitoring web content, ads, campaign collateral, and other client requests. Assisted non-profit clients with event planning, coordination, promotions, and full-service design.

Managed recording studio bookings, engineer schedules, bookkeeping, and social media accounts. Coordinated special arrangements for recording artists and community partners. Spearheaded the transition to a new brand identity, website, business management system, and pricing structure—leading to a 220% increase in sales in two years. Designed artist press kits, logos, album covers, apparel, and merch.

Managed multicultural advertising campaigns for print, digital, and broadcast. Administered client requests by overseeing the scope of work across multiple departments. Coordinated a local program's outreach campaign, including grassroots outreach, survey research, data analysis, and reporting—ultimately building the program's reputation as a community ally. Planned and promoted cultural events that attracted up to 200,000 people. Wrote, edited, and translated bilingual marketing materials, ad copy, press releases, media pitches, presentations, and briefs.