cmunoz

Led template feature design, optimizing UX and boosting user engagement. Reduced user drop-o for 200+ templates through research and simplification. Reorganized templates into logical, systematic categories, enhancing usability. Prioritized key designs with the Product Manager, aligning with the roadmap and KPIs.

Owner of 21+ components, tokens, documenting robust guidelines, and library hygiene. Bridged design-development gap, reducing technical debt and easing implementation. Accelerated component delivery with Agile methods, optimizing the design process. Serviced multiple teams and cross-collaborated through workshops and design reviews. Conducted user interviews to validate component usage and address use cases. Launched the new design system, impacting 60% of engineers and 40% of designers.

Spearheaded UX strategies for 7 Shopify e-commerce websites designing mobile-first and responsive web pages, enhancing conversions. Boosted CRO by 12% - 27% through A/B testing, optimizing UI performance. Ensured design-technical alignment with the engineering lead, advancing project progress. Maintained high customer satisfaction through stakeholder collaboration. Mentored junior designers, fostering professional growth.

Generated 8%+ more website traffic through strategic UX methods and structure. Designed responsive websites for small and local businesses. Advocate for user-centered design principles and educate stakeholders on UX practices.

Redesigned the company's website, social media, and brand identity. Strategically led design projects for major clients such as Baxter and Boston Scientific.