conorbrittain

I've been involved in crypto for the past 5 years. In 2021, I co-founded a DeFi application that aggregated liquidity pooling and staking opportunities, offering users a risk score to help them manage their investments.

My role focused on growth marketing and strategy. We successfully raised $1 million and grew our community to 300,000 users. We also partnered with major exchanges and gained over 4,000 wallet holders.

Since then, I've returned to 'web2' marketing, as there are significant differences between the strategies used in crypto and those used by almost any other industry. With the introduction of more regulations, mainstream marketing channels such as Google, YouTube, and Meta platforms—widely underutilised in crypto—will likely become central. I wanted to refine these skills further.