cpipaliya

Led SEO strategy for global brands like Amazon Prime, Skechers, Spotify, Tanishq, Adani, Formula 1, and Skoda, driving major gains in visibility and traffic. Served as SEO lead for Skechers India, delivering 65% YoY traffic growth through end-to-end strategy and execution. Implemented technical SEO improvements (schema, crawl optimization, CWV), boosting rankings and site performance. Built real-time GA4 and GSC dashboards for performance tracking and data-driven decision-making. Delivered 2 global training sessions on Technical SEO and Schema Markup, upskilling internal teams and standardizing best practices.

Executed on-page and off-page SEO strategies, improving organic traffic, rankings, and visibility across client websites. Conducted SEO audits, keyword research, and competitor analysis to guide performance-driven optimizations. Established SEO guidelines for blogs and mobile sites, boosting content visibility and engagement. Implemented GA & GTM tracking frameworks to enable data-driven insights and reporting. Partnered with content, UX, and development teams to integrate SEO best practices for scalable growth.

Managed SEO for corporate, insurance, and investment sites, improving visibility in competitive BFSI markets. Executed on-page and off-page SEO strategies to boost rankings and organic traffic. Performed audits and implemented fixes to enhance site performance and scalability.