Operations leader who builds: the structure, the team, and the culture that keeps both working when nobody is watching.
Over the past two years I ran operations for a startup generating more than R$10M in monthly revenue. As COO I redesigned the organizational structure, built teams and managers from the ground up, owned KPIs across every department, and cleared the bottlenecks between them. Most of that was people work — hiring and developing the managers who ran each area, then giving them the ownership and the numbers to run it without me.
All of it fully remote and asynchronous. Distributed teams rarely fail for lack of tools; they fail when ownership is vague, culture is weak or inexistent and context lives only in director's head. I build strong culture that create highly motivated employees and operations where goals, ownership and status are explicit enough that people across time zones keep moving without waiting on anyone.
Before that, five years in affiliate and partner operations: I diversified partner revenue, eliminated payment delays, prevented fraud, and improved LTV.
As COO I led the implementation of AI and automation that removed manual work across departments, I built systems that gather data from multiple sources and present it organized in dashboards, I led the built of an Internal system for a trading Broker, I also led the development of many databases, organizing data for better use, I also built agents on discord/telegram/whatsapp that can give the managers information in real time. On my own I built and operate two live data products — one for the x402 agentic-payments economy (https://observatory.x402intel.uk/) , one for Polymarket prediction markets ( https://dash.polym.uk/) — whose APIs are consumed and paid for by AI agents in USDC. I delivered both solo in about 30 days by directing AI agents rather than writing the code myself, and held the work to professional standards: automated test coverage, documented architecture decisions, and monitored production infrastructure. It is the clearest evidence I have that I ship systems rather than specify them.
I work best with high ownership and clear goals.
Native Portuguese speaker with professional English, experienced in fully distributed teams.
Core Skills:
Operations Management · Team & Culture Building · Remote Team Performance · Organizational Design · KPI Ownership · Cross-functional Leadership · WEB3 & Blockchain · Process Design · Partner Management · AI Automation & Agentic Systems · Data & API Products
Experience: 5 years
Yearly salary: $70,000
Hourly rate: $35
Nationality: 🇧🇷 Brazil
Residency: 🇧🇷 Brazil
Experience
Founder
Estefani & Co 2026 - 2026
On going business. – Provide strategic operations consulting to mid-level management, focused on building an AI-first operating foundation. – Help businesses improve operational efficiency, scale sustainably, reduce operating costs, and strengthen margins. – Deliver project-based consulting through practical, focused, and results-oriented sessions.
Operations Management Consultant
Avantti Finance 2026 - 2026
3 months consultant contracted, extended to 5 months. – Provided strategic consulting in operations management. – Led team restructuring initiatives. – Redesigned processes to improve efficiency, organization, and performance.
Chief Operating Officer (COO)
Avalon Broker — Forex/CFD 2025 - 2026
– Redesigned the company’s organizational structure to improve performance, accountability, and communication. – Built and strengthened a high-performance culture across fully remote teams. – Served as the main connection between executive leadership and operations, leading multidisciplinary remote teams and ensuring every department achieved its strategic goals and KPIs. – Identified and removed operational bottlenecks to improve efficiency and increase delivery capacity. – Led the implementation of AI and technology solutions to automate processes and reduce manual work. – Key achievement: integrated all departments into a unified operating model, supported by AI and highly efficient processes — preparing the company for sustainable growth without unnecessarily increasing headcount.
Head of Affiliate Retention
Avalon Broker — Forex/CFD 2024 - 2025
– Managed the entire affiliate relationship lifecycle, reducing churn and increasing LTV. – Diversified revenue across the affiliate base, previously heavily concentrated in a single top affiliate, through engagement and relationship-building initiatives. – Redesigned internal processes and completely eliminated recurring payment delays to partners. – Identified affiliate fraud and implemented controls to prevent similar cases from happening again. – Led the affiliate support team, a biweekly live training program, a tiered community structure, and dozens of in-person partner events.
Affiliate Manager
Avalon Broker — Forex/CFD 2024 - 2024
– Owned the relationship and day-to-day experience of the brokerage’s existing top affiliates. – Served as the main point of contact for the highest-revenue partners, protecting retention at the top of the base.
Payments Analyst
Blaze 2022 - 2024
– Maintained regular communication with payment institutions and service providers. – Proactively identified and resolved bottlenecks in payment-related processes. – Monitored transactions and payment performance. – Conducted AML reviews and supported compliance processes. – Trained and onboarded new payment analysts.
Founder
Libertatem Affiliates 2019 - 2022
– Built a small, high-performance team from the ground up, recruiting and training media buyers and a video production specialist to create and execute sales funnels. – Achieved Top Affiliate status across three different financial and digital products, ranking among Hotmart’s top 100 affiliates. – Created original training programs for affiliates focused on YouTube Ads and Search Ads, building authority within the niche. – Successfully managed paid media campaigns across Brazil, Latin America, and Europe.
Skills
account-manager
ads
affiliate
ai
analyst
api
blockchain
bootstrap
brand-marketing
business-development
chatbot
communication
communications
consulting
customer-success
digital-marketing
email-marketing
growth
growth-marketing
head-of-marketing
hr
integration
marketing
marketing-manager
marketing-strategist
non-tech
office manager
operations
partnership
product-manager
project-manager
prompt
remote
retention-marketing
strategy
user acquisition
user-acquisition
virtual assistant
virtual-assistant