criptian

Growth & Business Strategist | Web3, Blockchain & Ethical Finance

🚀 Multidisciplinary builder with +7 years of experience launching and scaling purpose-driven ventures in Latin America. I specialize in growth marketing, business development, and community building for Web3, blockchain and ethical finance projects.

🌱 Founder of Zerocarnizero (plant-based foodtech) and Bancannabis.org, a blockchain platform enabling decentralized and transparent funding for the cannabis industry.

🧠 I thrive at the intersection of innovation, impact and decentralization—helping mission-aligned teams grow fast, build communities and unlock real-world adoption.

⚡ Always exploring new tech, DAOs, and tools to drive meaningful change through decentralized systems.

Let’s build the future of Web3 together.

Experience: 8 years

Yearly salary: $52,000

Hourly rate: $30

Nationality: 🇨🇴 Colombia

Residency: 🇨🇴 Colombia

Experience

Head of Growth & Co-Founder

Bancannabis

2019 - 2025

- Built and implemented the growth strategy for a Web3 blockchain platform. - Established strategic alliances and led community building efforts. - Oversaw marketing, user acquisition, and partner relationships. - Spearheaded platform positioning in the ethical and decentralized finance space.

Business Advisor

Fundación universitaria popayan -FUP

2018 - 2018

- Collected and structured key data to support the design of AI-driven platforms. - Advised on UX and business logic for software development.

Ceo & Founder

Zerocarnizero

2018 - 2025

- Launched and scaled a plant-based foodtech brand with 2 dark kitchens and 1 restaurant. - Directed commercial operations, social media, and digital sales channels. - Built partnerships, managed supply chain, and coordinated product launches. - Led the brand’s marketing and PR efforts in Colombia.

Business Advisor & Chief Growth Officer

Makro Soft

2014 - 2020

- Designed and executed growth marketing strategies for SaaS products. - Led business process improvement projects and strategic planning. - Developed commercial campaigns and client engagement strategies. - Provided advisory to internal teams on digital innovation and scalability.

Operative Assistant

Makro Soft

2013 - 2014

- Operated document processing tools for printing and technical support tasks. - Processed data and maintained documentation formats and worksheets. - Ensured machine maintenance and operational continuity in the production area. - Supported the technical team with information management and communication.

Skills

business-development

developer-relations

marketing-specialist

marketing

english

portuguese

spanish

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