cruxez

Job Responsibilities and Performance: 1. Leading Global Brand Strategy: a) Directed the branding strategy in key overseas markets, including comprehensive planning of brand positioning, value transmission, and visual identification. b) Ensured brand messaging was aligned with market demands and cultural differences. 2. Driving Integrated Marketing in Overseas Markets: a) Developed and executed a global marketing promotion plan, including high-level engagements with major exchanges, industry leaders, and portals. b) Devised comprehensive marketing and business activities to strengthen brand influence and market share. 3. Optimizing Global Media and PR Strategy: a) Established and maintained a strong international media relations network, formulated media strategies, and enhanced brand reputation through high-quality content output. b) Maintained and ensured global brand consistency and professional image. 4. Strategic Community Management and User Engagement: a) Fully responsible for community operations in overseas markets, handling user growth and conversion. b) Optimized daily management and user interaction strategies, including regular project updates and organizing high-impact AMA live events to increase user engagement and loyalty. 5. Product Development and Innovation Drive: a) Oversaw and guided continuous innovation in wallet technology and features, ensuring the product met market needs and technology trends. b) Worked closely with the product team to define the product roadmap, optimize user experience, and introduce new features such as DeFi integration and multi-chain support. 6. User Safety and Risk Management: a) Strengthened strategies and technical measures for user asset security, ensuring the platform's safety and reputation. b) Established and maintained a risk management framework to counter potential security threats like fraud, hacking, and other cybersecurity issues. 7. Strategic Partnerships and Business Development: a) Developed relationships with key industry partners (such as crypto exchanges, financial service companies, and blockchain projects) to expand business collaborations and integrate ecosystem services. b) Identified and executed opportunities for value-added services, such as integrated investment products, insurance services, and trading functionalities. 8. Market Research and User Insights: a) Continuously conducted market research, analyzing industry trends and user behavior to guide marketing strategies and product adjustments. b) Used data analytics to optimize marketing campaigns, enhance user engagement, and improve retention rates. 9. Compliance and Legal Framework: a) Ensured project operations complied with global market legal and regulatory requirements, particularly in terms of privacy policies and anti-money laundering (AML) regulations. b) Collaborated with legal advisors to monitor and respond to legal changes, protecting company and user interests. 10. Leadership and Team Building: a) Fostered and led the marketing department, ensuring the team achieved strategic goals and business growth. b) Motivated the team for innovation and improved operational efficiency through clear objectives and incentive mechanisms to drive team performance.

Job Responsibilities: 1. Responsible for leading CoinW's overall market strategy in the Asia-Pacific market, designing localized marketing activities to enhance user activity and revenue. 2. Developed and executed comprehensive market and customer development strategies, including establishing a robust channel system with agents, key customers, and corporate clients. Utilized advanced analytical tools to collect and interpret data on users and competitors, dynamically adjusting market strategies based on market conditions to improve retention rates. 3. Promoted collaborations with KOLs and influencers in Asia, enhancing cooperative strategies, increasing participation and effectiveness of activities, and strengthening the department's ability to achieve strategic market objectives. 4. Guided the localization of operational plans in the Asia-Pacific region, managed annual budgets and operational processes, ensuring the rationality of total expenditure budgets. Key Achievements: 1. **Market Strategy Leadership:** Successfully led CoinW's market strategy in the Asia-Pacific, achieving a 40% increase in user activity and a 35% increase in revenue through localized marketing activities. 2. **Market and Customer Development:** Formulated and implemented comprehensive market and customer development strategies, driving a 25% increase in transaction volume through a well-established channel system. 3. **Data-Driven Market Adjustments:** Utilized advanced analytical tools to dynamically adjust market strategies, effectively increasing user retention rates by 30%. 4. **KOL and Influencer Collaboration:** Managed and optimized partnerships with key opinion leaders and influencers, enhancing participation in events and market impact. 5. **Operations and Budget Management:** Directed regional operational plans and effectively controlled budgets, ensuring total expenditures were kept within 110% of the budget.

Job Duties: 1. Led overseas market strategic planning, responsible for TVL management, product iteration roadmaps, and listing strategies. 2. Achieved successful fundraising for the Stablecoin governance token WGRT and handled cryptocurrency fund-raising. 3. Established and optimized the brand image in overseas markets, covering brand positioning, value creation, and visual planning. 4. Promoted comprehensive expansion in overseas markets, including exchange partnerships, Token listing marketing, business integration, and organizing online and offline events. 5. Maintained relationships with overseas media, developed media strategies, and was responsible for the creation and publication of media content. 6. Managed overseas communities, including daily operations, project progress updates, and hosting AMA live sessions. 7. Responsible for monitoring and promoting project TVL growth and user holdings. Key Achievements: 1. Formulated and optimized product service plans through in-depth market and OKR analysis, defining clear brand positioning and visual strategies. 2. Successfully applied for multiple product design awards, significantly enhancing brand recognition and credibility. 3. Developed a super IP persona for company executives, enhancing the brand image and conveying core concepts. 4. Initiated and implemented a global ambassador recruitment plan, successfully forming fundraising teams in 33 countries and establishing partnerships with multiple international brands. 5. Planned and executed a hackathon in Korea, attracting top sponsors, media, and industry influencers, increasing brand exposure. 6. Organized and conducted several international seminars and hackathons, achieving effective brand promotion and user engagement. 7. Delivered an all-English public speech at an international economic summit, thoroughly discussing brand advantages and industry trends. 8. Strategically participated in international exhibitions such as CES, including successful business engagements with royal family members in Dubai. 9. Implemented viral marketing strategies, significantly boosting brand online presence and effectively monitoring marketing performance. 10. Launched the "Wiki News" series to expand the brand's news influence. 11. Completed business expansion and collaborations in Lithuania, Dubai, and Berlin. 12. Expanded the user base and enhanced brand interaction and exposure through online AMA sessions.