crypt0knighte

- Drove $1M+ in new business across 12 deals through integrated go-to-market campaigns, paid advertising (X and LinkedIn, ~$20K/month), and AI-agent-sourced, qualified leads. - Designed and operate Mesh Radar, an AI-agent demand-generation system: tiered source monitoring across 200+ domains, a fit × intent lead-scoring engine, and suppression/geo-routing logic feeding a human-approved outreach queue. - Built an AI-first marketing function, embedding AI across design, content, and insights workflows to increase output and speed. - Led an end-to-end rebrand and website relaunch, repositioning MeshPay's crypto payment infrastructure for enterprise and developer audiences. - Launched MeshPay's webinar program to drive demand generation, pipeline, and thought leadership. - Grew organic visibility through SEO and AI Search Optimization (ASO), improving Google search rankings across priority keywords. - Owned social media end-to-end across channels, directing strategy, content, and community engagement.

Designed user experience flows and wireframes for Crypto & Web3 products, enhancing user onboarding and task completion rates. Simplified complex information into concise copy, improving user understanding and engagement. Crafted copy considering user emotional states while meeting overall business goals. Partnered closely with UX Research and Writing teams to advocate for user-centric design. Managed content creation for online channels such as blogs and social media platforms, increasing brand awareness. Contributed to the design system from a copy and messaging perspective, improving consistency across platforms. Authored whitepapers, webpage copy, app content, blogs, and presentation content for clients.

Managed a team of over 30 reporters, ensuring the daily publication of 60+ crypto news articles. Analyzed user engagement and website traffic using content management systems, boosting user engagement and increasing website traffic. Conceptualized, pitched, and monitored stories from origination to publication for blockchain, crypto, and NFTs. Initiated and developed a podcast, securing CxOs of various fintech institutions as guests, increasing listener base and brand credibility. Collaborated with marketing and design teams to develop and plan site content, layout, and style.

Conducted over 110 storytelling workshops, events, and shows across 15+ cities, reaching a wide audience and strengthening community presence. Created content for Instagram and YouTube from conducted sessions, ensuring content distribution and increasing engagement. Scaled YouTube and Instagram channels from the ground up to highly engaging platforms generating over 1 million monthly views. Maintained a streak of weekly IRL events in India for over 110 consecutive weeks, enhancing brand consistency and community trust.