cryptorich

Reporting directly to the CEO, I championed strategic initiatives that united freshly acquired teams and supercharged workflows across marketing, operations, product, engineering, and game development. Conducted 150+ interviews, recruiting diverse talent that was instrumental in scaling the organization from 30 to 120 high-performing employees and growing the design team from 4 to 20+ full-time staff. Spearheaded the creation of a Web3 Game Studio—assembled a team led by a former Ubisoft CTO for a Web3-enabled WoW title, served as interim Game Producer, and drove key hires. *Ask me about the Pineapple Pizza =) Collaborated with marketing and community teams to execute content strategies that grew the community from 5K to 1M. Partnered with Product Owners to design portal features that propelled monthly active user growth from 4K to 200K. Led UI/UX teams in wireframing, prototyping, and finalizing production designs for products including audience and developer portals, along with web3 tools (token swaps/bridges, chain explorers, learning centers, and in-game/web marketplaces). Produced the creation of 48 fully rigged, interoperable web3 avatars, collaborating with concept and 3D artists to deliver customizable characters backed by a robust leveling, brand IP and UGC strategy.

Rebranded the company and launched integrated marketing operations to attract new commercial clientele. Built and optimized an online BTC mining repair store. Developed an ASIC repair training program that secured high-profile clients, including Riot Blockchain, contributing to a successful acquisition.

Led cross-functional workflows for Aavegotchi.com's Web3 DApp redesign, launching new features for a top metaverse gaming DAO. Managed agile processes to integrate fiat gateways, multi-chain token swaps, a digital auction house, and user tutorials. Oversaw marketplace operations, executing 20+ successful NFT drops.

At MICA, I pioneered the first accredited street art class—combining art history, advanced techniques, and practical scaling methods—that inspired students to create impactful public murals through local partnerships.

Developed a freelance Agency program from 50 artists to a network of 500+ freelancers. Executed creative projects—including experiential marketing campaigns, —for clients including Red Bull, Facebook, Adobe, Comedy Central, and Budweiser. Managed event activations and supported national marketing campaigns for Red Bull Amaphiko Academy. Produced hundreds of art installations, live events, and immersive exhibits for top-tier festivals (Artscape, Light City, Moonrise Festival, Art Basel, Adobe Max). Delivered $10M in economic impact to the local arts community. Managed $500K in marketing funds as fiscal sponsor for the Ralph Steadman USA Tour.

Served as an electronic warfare specialist, leading our Preset Program's resource delegation to support global war games with aerial recon technologies for the US Army. (Secret Clearance)

Served as a subject-matter expert in cybersecurity, warfare systems integration, and intelligence operations for the US Army. (TS-SCI)