cryptowho0

Events Director

Strategic Event Marketing leader with 12+ years of experience driving global brand activations, go-to-market campaigns, and event strategies across blockchain, fintech, technology, and luxury sectors. Proven success leading cross-functional teams, managing multimillion-dollar budgets, and delivering ROI-driven marketing programs that increase brand awareness, customer acquisition, and ecosystem engagement.

Deep understanding of blockchain ecosystems and how in-person and hybrid experiences translate into long-term partnership value. Experienced operating across US, Europe, APAC, and global markets with strong executive presence and cross-functional leadership capabilities.


Experience: 11 years

Yearly salary: $78,000

Hourly rate: $30

Nationality: 🇦🇪 United Arab Emirates


Experience

Event Director
STAR ATLAS Events
2020 - 2022
Conducted detailed analysis of the company brand identity, implemented new strategic brand positioning and rolled out a plan with KPI for the targeted audience and competitive landscape in the tech and corporate industry. Assisted and consulted in development of event marketing and promotional activities across the markets and following the business plans to increase results by 20% for the company. Oversaw and developed national event campaigns for the clients while sharing past expertise across the agency. Consulted senior management teams in delivering direct marketing engagements, project management, supported the team. Sourced and engaged with multiple partners, suppliers and recruit additional team members when delivering large projects. Increased productivity for 10% via performance management, best practice, training, coaching and support activities
Project Director
VOK DAMS Agency for Events and Live-Marketing
2019 - 2020
Handled all project budgets, ensuring cost control & savings up to 40%. Worked with department heads in creating and implementing brand event strategies as per client objectives and ROI. Directed, fostered and motivated internal teams of 15 members and local suppliers through the pitch and execution of events and experimental marketing campaigns and brand activations. Conceptualised strategies, improved agreements and contracts with customers, partners and suppliers in Greater China, Europe and US markets. Drove development of new business in finance sector while maintained relationship with existing partners in the automotive and corporate industry
North China Area Manager | West China Area Manager (internal transfer)
RIVIERA EVENTS
2018 - 2019
Hired, mentored and coached teams to increase performance and efficiency while developing personal growth opportunities. Monitored the direction of 4 teams as they deliver campaigns (inc. legal obligations, policies, contracts and budgets). Took active part in consultancy and conveying PR, B2B & B2C marketing strategies for companies in luxury market. Implemented NetSuite system for all end to end business, finance and marketing processes in both offices. Maximized additional business opportunities with current and new customers in the assigned region (over 200 won leads). Designed strategic development of business plans and outpaced KPI’s with the sales team of 4 members per office. Slashed admin costs for 30% by negotiating pricing and fees, while ensuring the continuation and enhancement of services. Implemented new quality standards in production and promoted high quality costumers experiences when delivering service
Assistant Director of events
WALDORF ASTORIA
2013 - 2014
Pre/Post-opening operations management of the events department. Researched industries & sectors in UAE region to identify clients and prospects. Played a key role in driving sales and ensuring proper management of marketing initiatives and department processes. Briefed and supported different department teams in delivering client requests for events. Monitored daily operations and address potential issues when they arise
Co-founder
ENCRYPT Co.
2005 - 2013
Created business plans while ensuring compliance with business operations and government regulations. Ensure that during working hours all the operations runs smoothly and align with our quality standards. Negotiated contracts and deadlines with business partners and vendors. Overseeing money handling, accounting, and bank processes on a daily base. Hands on active role in operations and analyzed current processes to help make the business as efficient as possible. Conducting marketing, social media presence and promotion of events

Skills

business-development
events-manager
product-marketing
project-manager
marketing
english