curiousmarketer

A customer-centric strategic marketing leader with 18+ years of experience in setting the marketing foundation, structuring and leading teams, and scaling reach and revenues for b2b SaaS and Web3 companies. Currently seeking a leadership position within fintech, blockchain or innovative tech to leverage expertise in revenue-focused marketing and aligning cross-functional collaboration to exceed business objectives.  A mentor at Techstars, a global accelerator with $19B+ market cap.

Core Competencies

Strategy: Community Building • New Market Development, Customer Segmentation & Ideal Customer Profiling • PR/Branding • Messaging & Positioning • Demand Generation & Account-based-marketing • Customer Retention & Advocacy • Content 

Execution: Campaign Development • Paid, Earned and Owned Channels • Performance Marketing • A/B Testing and Optimization 

Technical & Operations: Marketo • Hubspot • Salesforce • Google Analytics • Terminus • Unbounce • Clearbit • Website Redesign & Optimization • Strategic Reporting & KPIs • Budget Management • 3rd Party Vendor Management⧫ 

Notable Impact

• Headed up global marketing at Elliptic and Merkle Science,blockchain analytics for crypto risk mitigation and AML compliance, propelling them to the top 4 firms in the industry.
• Led the expansion of The Financial Club, a diverse community of leaders and visionaries in crypto finance, DeFi, payments, banking and lending, to Miami and across the EU.
• As VP of Marketing at The Knot Worldwide, achieved a 25% YoY increase in marketing-sourced sales for the US Marketplace (comprising 70% of total sales), and 9% increase in brand sentiment within a year. Achieved 2.8X ROAs on paid media. 
• As interim VP of Marketing at Breather.com, led product-led growth with a b2b sales-led motion and drove $26.4M revenues on a $2.32M spend.
• As Senior Director of Marketing at Grovo, transformed the marketing function into a high-velocity demand function that grew revenues from pre-$1M ARR to $8MM ARR in 1 year with 100% marketing-sourced pipeline, contributing to 20+ consecutive months of 20% growth in ARR.