cycia01

Produce and oversee 4–5 recurring weekly broadcast shows across distinct formats: Hangout (podcast & product/software showcase), Together We Play (app & game demo), CryptoFiesta (variety & community entertainment), Together We Learn (Web3 upskilling webinar), and YGG Versus (esports & Web3 tournament) — each requiring tailored content strategy, production approach, and on-brand execution. Lead full pre-production for every show: develop show flows and show notes, conduct research, source and brief hosts, prepare run-of-show documentation, and coordinate all technical setup prior to going live. Serve as Broadcast Director and Technical Director simultaneously during live productions — managing multi-platform distribution, real-time switching, and on-air troubleshooting across Discord and Facebook Live. Achieved peak live audiences of 1,100–1,200 concurrent Discord attendees across flagship productions, consistently driving viewer retention and community engagement. Collaborate with account managers, business stakeholders, and community teams to align all output with campaign objectives, brand standards, and Web3 community expectations. Continuously elevate production quality across all shows — refining broadcast workflows, improving visual and audio standards, and mentoring team members on production best practices.

Led coordination between creative, technical, and talent teams across multiple live production projects. Managed execution timelines and served as the central contact for delivery milestones and broadcast requirements. Supported scoping and technical integration for live production workflows, including system planning and equipment specifications.

Managed and directed broadcast production across multiple concurrent project types: podcast productions (ConGTV Payaman Insider, Fresh Take by Amara TV, KuriMeow), Web3 education-entertainment shows, and esports tournaments for brands including Predator, Rivalry, and Tier One's grassroots Initiation Series. Produced show flows and show notes for all assigned productions — coordinating research, scripting, host briefings, and segment planning to ensure smooth, on-brand broadcast execution. Mounted and directed full technical setups for livestreams and live tournament broadcasts — operating and configuring Blackmagic switchers, cameras, and Audio-Technica audio systems from pre-production through live execution. Planned and executed agency-level e-commerce live selling productions as broadcast lead — a rare capability that combined technical production, talent direction, and on-air pacing for consumer brands including Hawkers Sunglasses, Logitech, and Soundcore; this cross-industry experience directly bridges entertainment production with the fast-growing livestream commerce space. Led production mounting for BLCKBOX (Tier One's internal clothing brand) high-volume live selling events — managing the full broadcast setup, on-air flow, and platform execution end-to-end. Led cross-functional coordination between creative, accounts, and technical departments; served as primary point of contact during live campaign execution across all accounts.

Directed operations and production for Liga Adarna — a grassroots esports tournament platform dedicated to opening competitive opportunities for women in Philippine esports, spanning game titles including Mobile Legends, Dota 2, Valorant, and CODM; a mission-driven program with genuine community impact in a space that rarely centers women as competitors. Led all pre-production planning for weekly events running Friday through Sunday — developing show flows, sourcing and briefing hosts, coordinating production logistics, and setting up the full broadcast environment before every event weekend. Directed live broadcast execution across all tournament days, ensuring smooth multi-game coverage, on-brand presentation, and consistent production quality throughout each event. Established operational workflows and documentation standards for the broadcast department, improving execution consistency and team readiness for recurring weekly productions.

Supported execution of marketing campaigns and client deliverables across digital and community channels. Assisted account managers in coordinating client requirements, production tasks, and documentation. Contributed to content production, campaign reporting, and internal process documentation.