cydel

Orchestrated web transformation/optimization efforts that delivered significant SEO improvements using HTML, CSS, JavaScript, and HubL, leading to higher traffic, engagement, and conversion rates. Spearheaded marketing initiatives, including AMA sessions and community NFT drops, that bolstered engagement and collaborations, demonstrating up-to-date knowledge of market conditions including competitor offerings, trends, and consumer preferences. Translated qualitative customer feedback and quantitative metrics into gaps and opportunities for product enhancement, resulting in the onboarding of three new partners. Performed NFT and DeFi research to inform new project development initiatives. Supervised and directed rebranding efforts with the aim of improving visual identity and market positioning.

Drove the expansion of the ecosystem through proactive partner research and outreach, leading to increases in revenue, year-over-year profitability, and customer base. Cultivated strong partner/investor relations by knowledgeably articulating the value of the Props loyalty token. Coordinated token distributions and transaction confirmations via Etherscan for DApp audits. Produced data visualizations to uncover correlations in price-action and engagement and identify actionable recommendations for improvement.