d1mocha

Built and led end-to-end analytics function covering full sales funnel: leads, presales, email campaigns, and closed deals. Delivered daily reports to CBDO, COO, Head of Sales, Head of Lead Gen, and Head of Presales. Conducted competitive analysis and estimated market share to support strategic decisions. Analyzed sales team chat logs and ran 1-on-1 coaching sessions with account managers to improve conversion. Optimized partner network performance — tracked and analyzed inbound leads from partner channel. Streamlined workflows and communication between analytics and sales teams.

Developed go-to-market positioning for a new crypto exchange product. Designed freemium business model: free listing with upsell on premium services. Created bundled sales strategy — Bitomato listing as a bonus to P2B deals to increase overall conversion. Defined service offerings and pricing structure for the new platform.

Managed company-wide analytics and internal reporting across sales, marketing, and operations. Led small analytics team (2 analysts) responsible for data collection and processing. Analyzed email campaign performance, presales metrics, and lead conversion rates. Built analytical reports used by management for strategic decisions.

Analyzed incoming client projects and evaluated their potential for conversion. Supported sales managers with data insights to improve deal success rates. Reviewed client communications and sales approaches to identify improvement opportunities. Helped refine internal sales processes based on observed data patterns.

Managed B2B sales pipeline and client relationships. Applied data-driven approaches to identify and pursue growth opportunities.