dadangsidik

I’m a digital marketer with 6+ years of experience specializing in CRM, retention, and lifecycle marketing across industries like e-commerce, fintech, and SaaS. I've built end-to-end user journeys using tools like Clevertap, Klaviyo, HubSpot, and Insider—driving engagement, improving LTV, and reducing churn through personalized, data-driven strategies. Currently, I’m working at a Singapore-based digital marketing agency, helping brands scale their growth through smarter customer communication (email/push/sms).

In previous roles, I’ve managed over 2 million loyalty members at Kawan Lama Group, boosted monthly GMV through CRM campaigns at Time International, and built automated B2B funnels at Sekolah.mu. I enjoy turning user behavior into actionable insights and collaborating across teams to create retention strategies that actually move the needle.

Outside of work, I’ve been a crypto investor since 2021 and this year, I’ve been diving deeper into DEX ecosystems and Web3 to sharpen my marketing skills in line with where the future is heading. I’m passionate about the intersection of technology, behavior, and growth—and always looking to be part of teams that build with purpose.