danalesc
Lead Brand Designer
I design bold brand identities and high-impact marketing campaigns that capture attention and drive engagement.
From brand systems and digital platforms to campaign visuals and motion, I translate strategy into creative work that
performs across social, product, and global events. With a strong focus on clarity, craft, and scalability, I help brands
stand out while equipping teams with design systems that support fast, consistent growth.
Experience: 8 years
Yearly salary: $90,000
Hourly rate: $0
Nationality: 🇱🇻 Latvia
Residency: 🇩🇪 Germany
Experience
Lead Brand Designer
Glassnode 2022 - 2026
Lead design production to drive brand and communication initiatives while increasing brand recognition. Ensuring materials resonate with brand values, directing a talented team, collaborating with agencies, and mentoring junior designers. Supported the company’s transition from B2C to B2B. For the past two years, have also led product design, aligning it with the overall brand vision.
Lead Brand Designer
Accointing 2021 - 2023
Strategically realigned brand and communication efforts post-acquisition, ensuring they not only reflected but enhanced the new brand values. Leading the brand design team, I oversaw the adaptation and evolution of brand assets, maintaining coherence while driving innovation and growth.
Digital Designer
Jakala 2020 - 2021
Across a diverse array of industries—including hospitality, fashion, food, medicine, luxury, bars, politics, and newspapers—I crafted motion design, landing pages and newsletters, ensuring cohesive brand representation and driving impactful results.
Digital Designer
77 Agency 2018 - 2021
Collaborated with clients across industries and senior designers to deliver tailored digital solutions. Led digital campaigns and social media, supervised interns, and redesigned newsletters, landing pages, and motion assets to boost brand engagement.
Skills
brand-designer
brand-marketing
design
email-marketing
graphic-designer
lead-designer
visual-designer
web3
english
german
italian
russian