danicuell

Led the marketing strategy execution across a venture portfolio of 4 live Web3 token projects simultaneously, overseeing social media, brand positioning, and go-to-market execution in a high-velocity startup environment. Built distinct brand narratives, messaging, and content strategies for each project, translating complex technologies into compelling campaigns tailored to different blockchain ecosystems and communities. Directed creative campaign production from concept to execution, developing scripts, scene-by-scene creative briefs, and visual direction in collaboration with designers to deliver engaging animated marketing assets. Conducted market intelligence to identify emerging narratives, ecosystem catalysts, and competitive trends, informing real-time marketing strategy and content. Collaborated with globally distributed founders, designers, developers, business development teams, universities, and ecosystem partners to support strategic partnerships, international outreach, and product growth.

Designed original brand identities, visual concepts, and digital assets using Adobe Creative Suite, strengthening skills in branding, creative direction, and visual storytelling. Developed branding systems, creative guidelines, and launch-ready marketing assets for independent projects, including @ValsBakedGoods, supporting cohesive brand identity and digital presence. Explored creative design, digital culture, and emerging branding trends through self-directed projects, building a portfolio across branding, content creation, and visual communication.

Contributed to the marketing and brand positioning of Digipharm's native cryptocurrency, $DGH, through content strategy and digital campaigns. Adapted marketing communications for international audiences, including MENA markets, supporting global expansion initiatives. Created social media content and community engagement campaigns for Web3 audiences. Collaborated on executive communications, B2B outreach, and public relations initiatives supporting strategic partnerships.

Supported the launch of a UK-based streetwear brand into the Spanish market through branding, promotional content creation, creative direction, and digital design. Created bilingual content and investor-facing materials for founders.

Conducted live English-Spanish translation during executive client meetings. Contributed to international business consulting projects under Alicia Serrano, identifying cross-border entrepreneurship and business development opportunities. Participated in weekly networking sessions inside Málaga’s business ecosystem.

Built and managed a fashion-focused digital platform, selling my own second-hand pieces, creating original lifestyle content, releasing originally produced DJ mixes and connecting with an engaged online community through creative storytelling and a love of fashion.

Managed Instagram and Facebook channels; designed graphics and campaign materials.