danielhokon

Daniel Hokon
Brand Identity Designer

A results-driven Brand Identity Designer with a track record of delivering compelling visual systems for both corporate and individual clients. From 2021 to 2023, I honed my skills at Ability Pictures, leading branding projects from concept to final execution. I specialize in translating core values and narratives into distinctive, memorable brand identities that resonate with target audiences.

My expertise lies in strategic design thinking, logo creation, and developing comprehensive brand guidelines. I am now eager to leverage my foundational design experience to create innovative and decentralized brand identities within the dynamic Web3 space.

My Branding Design Process: A Step-by-Step Breakdown

1. Discovery & Strategy: I began every project with an in-depth discovery phase. This involved client interviews, market research, and competitor analysis to understand the business goals, target audience, and unique value proposition.
2. Concept & Ideation: Based on the strategic foundation, I moved into the creative phase. I developed multiple mood boards and initial concept sketches, focusing on visual storytelling that aligned with the client's vision.
3. Design & Development: I selected the strongest concept to refine into a primary logo mark, complementary typography, and a foundational color palette. This stage involved creating versatile design elements that work across various media.
4. Application & Mock-up: To bring the brand to life, I applied the new identity to key touchpoints such as business cards, social media templates, and promotional materials. This helped the client visualize the brand in a real-world context.
5. Guidelines & Delivery: I concluded each project by compiling a comprehensive brand style guide. This document ensured consistency in future applications, providing clear rules for logo usage, typography, color codes, and spacing. The final assets and guidelines were then delivered to the client.