Highly motivated Web3 Marketing Manager with over 15 years of experience, including roles as CMO at two innovative startups.
Specialized in Growth, Product, and Strategy, I have consistently developed impactful marketing strategies driving significant brand and product recognition across industries, featured in The New York Times and Bloomberg.
Over the past 6 years, my focus on Web3 has led me to pioneer in the DeFi/GameFi spaces. I boast a proven track record of launching impactful multi-channel Web3 marketing campaigns, establishing Web3 ecosystem partnerships, managing relationships with marketing agencies and key media, and leading dynamic marketing teams to success.
Awards winner at Web3 Hackathons, I merge technical expertise (MSc/BSc in Computer Science) with marketing acumen (MBA).
As a TEDx speaker, I excel in communicating complex ideas, fostering engagement and understanding across diverse audiences.
Multilingual (English, Spanish, Japanese) and globally mobile (EU & Japan working visas).
Ready to join a passionate team building the future of Web3.
See my portfolio, news mentions, and awards at linktr.ee/jimenez_daniel
Experience: 11 years
Yearly salary: $80,000
Hourly rate: $95
Nationality: 🇪🇸 Spain
Residency: 🇯🇵 Japan
Experience
COO / CMO
Safed 2021 - 2023
Set company's vision, strategy & North Star. Established OKRs, KPIs, CTAs and roadmap. Zero-to-One’d products from use cases and market trends through data-driven, customer-focused PMF analysis. Defined ecosystem & tokenomics. Directed full marketing strategy, GTM product launches and growth hacking. Fostered revenue, B2B/B2C/B2D leads and community through a multi-channel approach: social/discord/email, Agencies&Media, KOLs, events&AMA, airdrops. Web3/DeFi product portfolio management: Shinobi Finance (DeFi/FinTech umbrella brand), Shinobi Wallet (non-custodial wallet with multi-chain, multi-sig, staking, off-ramp debit card), Samurai Invest (on-chain crypto hedge fund), two GameFi dApps, four tokenized-RWAs, and a JPY-backed stablecoin. Defined and prioritized new product features, white papers, provided clear requirements through wireframes, and oversaw Agile product development. Forged key Web3 partnerships via IRL events, VC pitches and networking. Built & led an international cross-functional marketing & product team of eight.
CEO / CMO
Pita 2008 - 2022
Led a niche luxury DTC brand (watches) from inception, setting the strategy to achieve international acclaim, profitability in year one, and ROI within two. Executed a robust data-driven marketing strategy in owned, earned and paid channels. Boosted discovery, engagement and retention, using growth hacking, pirate metrics, flywheel & funnel optimization, A/B testing, analytics & KPIs, 4Ps/4Cs, and LTV. Managed agencies & campaigns for lead generation, paid ads, social media, SEO, SEM, UGC, CRO, email, CRM, KOLs, and worldwide events. Enhanced brand status and product recognition through top published media at zero-cost, getting featured at The New York Times, Bloomberg, WSJ, and TEDx. Managed the full Product Management lifecycle, from ideation and product-market fit to development and launch. Strategically positioned product lines, targeting HENRY/high-end/HNWI customer groups with tailored approaches. Pioneered cutting-edge e-Commerce trends, multi-currency, BNPL and bitcoin payments, g11n, and customer targeting and communication.
CRM Software Engineer Team Lead
Transcom Worldwide 2004 - 2006
Managed IT consulting and campaign development, overseeing a team of 8 developers. Streamlined CRM processes across 30 European call centers, cutting CRM dev. from 14 to 2 days, and growing Fortune 500 portfolio by 30%.
AI Research Officer
AI Research Lab - U. Bath 2002 - 2004
Conducted AI research in Data Mining & Semantic Web, developed state-of-the-art AI tools, and published two research papers at worldwide conferences.
Skills
brand
brand-marketing
cmo
defi
digital-marketing
email-marketing
growth
growth-hacker
growth-marketing
head-of-marketing
marketing
marketing-lead
marketing-manager
marketing-strategist
operations
product-lead
product-manager
product-marketing
seo
strategy
web3