danismar

- Strategised the annual marketing budget, allocating resources across activities to achieve key performance goals, driving up to €43M in marketing-generated and influenced orders. - Planned and executed lead-generation campaigns across Meta Ads and Google Ads, using marketing analytics to find insights and make data-backed optimisations. One campaign generated 300+ qualified leads, with 15% converting to opportunities and 4x ROAS across paid channels, above industry benchmarks. - Developed organic social media content to drive engagement and strengthen brand presence across platforms, growing Instagram following by 250% (4K to 14K) over 12 months in 2023. - Built content marketing strategies and worked with online media partners on distribution, extending brand reach and engagement and increasing Share of Voice of the brand by 5-10% each year (reaching 32% in 2023). - Managed CRM initiatives, maintaining the marketing database and running structured engagement plans (eDM and direct sales meetings) to nurture leads and build lasting customer relationships.