Head Of Brand Marketing

I'm a Brand Marketer and Communication expert in the blockchain and crypto industry. I have worked with fintech and blockchain products since 2017, leading a marketing and brand direction and being well-informed with Web3, zero-knowledge and L2 solutions projects. 

In the past, I co-founded an agency focusing on IT products' services: go-to-market strategy, brand marketing, UX/UI design, and development of mobile apps and websites. The agency’s clients were from Ukraine, Norway, Great Britain, Canada, and Israel. 

Also, I’ve had experience working at international advertising agencies as a creator of brands and advertising campaigns, including supervising the process of full-cycle video and radio production. 

👩🏼‍💻 What I do:
• Brand Strategy, Positioning and Value Proposition
• Branding and Rebranding
• Product Marketing
• Go-to-Market Strategy
• Business model canvas
• Building and Management of a Brand & Marketing Team
• Content Strategy
• Paid advertising, SEO and SERM tools management
• Working with C-level managers, founders, and product managers
• Partnerships with business and non-profit organizations
• Creating presentations and pitch decks for investors
• Design management and supervising of the creative production

✨ Additional skills & roles: 
• YouTube host.
• Lecturer & Mentor on branding, marketing and web3 industry.
• Author of articles on marketing, branding, management and leadership. Hackernoon, Medium, AIN contributor.
• USAID Volunteer 
• Web3Women Ambassador.
• Unsplash contributor with 50 million+ photo views.

🛠️ Digital tools I use: 
Atlassian products (Jira, Confluence, Trello), Asana, Google Analytics, Facebook Ads Manager, Similar Web, Lattice​, Notion, Miro, Figma, Adobe Illustrator, WordPress, Excel, Canva, Keynote, and PowerPoint. Discord, Twitter, Telegram and CREW3 for community building. 

Experience: 9 years

Yearly salary: $85,000

Hourly rate: $45

Nationality: 🇺🇦 Ukraine

Residency: 🇵🇱 Poland


Period Title Company
2022 - 2022 Brand Director Wirex
2018 - 2021 Founder, Brand Strategist Pink Lions Agency