dataorgohome

Leading global marketing strategy and brand development for a growing Web3 platform. Managing a distributed team across content, community, partnerships, and performance marketing. Developed go-to-market campaigns that contributed to a 60%+ increase in active users. Building influencer relationships and securing high-visibility collaborations in the crypto space.

Launched and scaled multi-channel campaigns (X, Discord, Telegram, YouTube). Collaborated closely with product and dev teams to align messaging and user flows. Grew Twitter following from 20k to 75k in under 4 months through content-led growth.

Developed retention strategies that reduced churn by over 40%. Built loyalty programs, exclusive content offerings, and community engagement tactics. Implemented user feedback loops to drive continuous UX improvements.

Oversaw marketing, content, and operations across 7 high performing countries, including Sweden, Denmark, The Netherlands, Ireland, and the United Kingdom. Managed monthly P&L reports and budget forecasting. Led hiring processes, salary negotiations, and coordinated restocking for the UK warehouse. Increased regional revenue by optimizing campaign performance with a focus on monthly and yearly EBITDA growth. Led weekly team strategy meetings.

Localized all product and marketing content into Swedish and Danish. Managed weekly email newsletters and social media posts tailored to Nordic audiences. Ensured tone, branding, and messaging consistency across web platforms.