davecarr
Brand & Product Marketing And Creative Strategy
Dave has worked in Web3 and metaverse-related activities since 2019 when he joined Decentraland as its Marketing & Communications Lead. Since then he has handled business development and partnership activities for blockchain gaming marketplace, Parcel, augmented reality platform, OVER, and Web3 creative agency, Verse Digital.
Dave has 20+ years experience in advertising, publishing, content and corporate communications, working for the likes of Penguin, BBC, LEGO, IKEA, SEGA, ITV, Sony, Warner Bros, Deep Silver, Ubisoft, Capcom, Publicis Sapient and the Australian Broadcasting Corporation, among others. He's also a published author, with titles across licensed fiction and non-fiction.
Dave’s views on Web3, the metaverse and spatial computing have been featured in The New York Times, NBC, Wired, Reuters and Euronews.
Dave does not always refer to himself in the third person.
Experience: 11 years
Yearly salary: $110,000
Hourly rate: $60
Nationality: 🇬🇧 United Kingdom
Residency: 🇬🇧 United Kingdom
Experience
Senior Strategist (Contract)
Fluix 2026 - 2026
Developed brand and content strategy for the productivity SaaS platform, pivoting from feature-based communications to a deeper exploration of operational benefits for customers. Devised multi-channel campaigns for product and feature launches; producing podcasts, webinars, video, and social content.
Senior Creative Consultant (Contract)
Publicis Sapient 2024 - 2026
Led creative strategy for the global Experience team’s key client, Imperial Tobacco, devising an evergreen positioning for new and existing customers. Led pitch strategy and creative development for Rizla. Provided strategic counsel on client digital transformation programmes.
Global Partnerships (Freelance)
Verse Digital 2022 - 2024
Devised and produced the virtual AI World Fair, featuring delegates from Nvidia, SingularityNET, Rovio, Jagex and Rainbird. Led strategy and creative development for US jewellery retailer Ben Bridge’s virtual event activation, achieving an average 14-minute dwell time, far in excess of other in-world brands such as DKNY, Tommy Hilfiger, Coach and adidas.
Creative Strategy and Business Development (Consultant)
OVER 2021 - 2024
Complete overhaul of the OVER website and communications strategy, from an augmented reality focus to DePIN and AI-powered 3D mapping platform. Blog and social posts via Twitter and Linkedin. Speeches and articles for the CEO and COO. Concept and development of AR experiences for brands including PINKO, Dolce & Gabbana and Vogue. Development of content and go-to-market strategy for OVER’s proprietary-owned AI LLM, including integration for in-platform use.
Head of Creative Strategy and Partnerships (Consultant)
Parcel 2020 - 2021
Worked alongside the co-founders (CEO and CTO) of the virtual real estate marketplace to develop the brand and drive awareness of opportunities across platforms like Decentraland, The Sandbox, Alien Worlds etc. Connected with partners to bring on board new parcels of digital land for the growing community of investors. Spearheaded creation of a directory of creative builders in virtual and augmented reality spaces to connect with landowners and facilitate developments in the metaverse. Wrote blog articles, research reports and social posts to educate landowners, investors, platforms and builders about the opportunities in the space.
Marketing Lead
Decentraland Foundation 2019 - 2024
An integral part of the launch team, I led comms and marketing strategy for the decentralised virtual world, running the Twitter and Instagram accounts, blog posts and weekly newsletters – educating audiences about the $MANA token, marketplace, events and platform updates. Under my guidance, Decentraland’s Twitter and Instagram accounts both grew from low thousands to over 100k followers. Content and virtual event development for Dow Jones, Coca-Cola, Sotheby’s, Walmart and others. Spokesperson on physical and virtual event panels and media relations, interviewed by the New York Times, Euronews, Wall Street Journal, NBC and others.
Senior Creative Lead (Freelance)
Publicis Sapient 2019 - 2021
Developed a fully realised digital banking platform – XBank – used globally as Publicis Sapient's primary client demonstration tool. Integrated web, video, and podcast content built around the brand narrative. Still actively used by the Publicis Sapient Financial Services team. Conceived and launched the Global Banking Benchmark Study, an annual financial services research programme that established Publicis Sapient as a credible voice in the digital transformation of financial services. I worked with the Longitude research team at the Financial Times to define and create the research pool and devise the study framework. Both XBank and the Banking Benchmark Study are still in use. Ghostwrote C-level thought leadership articles.
Senior Creative/Head of Copy (Freelance)
DDB, London 2015 - 2017
Led creative strategy, campaign development, event activations and product launches for healthcare clients including Gilead, Allergan and Pfizer. Mentored the agency’s team of junior and medical copywriters as acting Head of Copy. Devised Gilead’s HIV PrEP positioning, key messaging and developed launch collateral.
Creative Lead (Freelance)
BHP, Australia 2014 - 2015
Devised and developed permanent digital installation at BHP’s corporate HQ in Melbourne, including company research, video scriptwriting, archival integration, UI and UX. Wrote commemorative book about the history of the organisation and construction of the new HQ.
Skills
business-development
content-marketing
copywriting
partnership
marketing
english