As a seasoned professional with expertise in international business development, content strategy, and marketing, I bring a proven track record of success across diverse industries including hospitality, legal SaaS, and cross-border e-commerce. Fluent in Mandarin, English, and Cantonese, I excel at navigating global markets and driving business growth. My entrepreneurial experience in founding a cross-border medical tourism consulting company and leading brand development projects at Shiwan Trading showcases my ability to tackle complex challenges and deliver impactful results. I am passionate about leveraging my strategic insights and multicultural perspective to contribute to dynamic and innovative teams.
Experience: 3 years
Yearly salary: $50,000
Hourly rate: $25
Nationality: 🇨🇳 China
Residency: 🇨🇳 China
Experience
Head of Brand Development
Shiwan Trading 2022 - 2024
-Product Development for Lumicha: Partnered with a PhD in Traditional Chinese Medicine to conduct in-depth market analysis of the wellness tea sector. Successfully developed 5 unique wellness tea formulas, overseeing the entire product development cycle. The Lumicha brand is set to launch in January 2025. -Market Positioning for Qiaojiaolang: Spearheaded the strategic market positioning for the Qiaojiaolang chili brand. Led the founding team in market research, competitive analysis, and attending industry events to explore business opportunities. Directed business development efforts, ensuring the successful transition from concept to production. The brand has now entered the production phase.
Assistant General Manager
ZGrills 2022 - 2022
-Market Research and Analysis: Conducted comprehensive surveys for 8.5 million users, generating actionable insights that enhanced marketing campaigns and improved pricing strategies. -Competitor Analysis: Delivered real-time tracking and analysis of competitors’ product releases, promotions, and keyword rankings, contributing to a 10% increase in market share. -Content Optimization and Management: Launched and optimized SEO-driven content strategies. Produced 5 high-quality blog posts weekly, improving organic traffic by 20% and boosting customer loyalty by 15%. -Performance Tracking and Reporting: Implemented data-driven analyses to monitor website performance, identifying key metrics that led to a significant improvement in platform engagement and conversions.
Founder, Director of Marketing
Changentry Consulting Co., Limited 2019 - 2021
-Profitable Operations: Developed and implemented competitive pricing strategies for medical projects, achieving profitability within 6 months and driving a 65% increase in investor inquiries and customer acquisition. -Business Development and Partnerships: Secured partnerships with 5 top-tier private hospitals and collaborated with leading hotels, travel agencies, and medical institutions. Designed and launched tailored medical tourism packages, resulting in a 20% growth in international patient visits. -Brand Strategy and Digital Presence: Spearheaded the company’s brand identity (VI) design and oversaw the launch of the official website, increasing brand visibility and generating a 42% increase in website traffic within the first year.
Client Advisor
Moncler 2016 - 2017
-Data Analysis and Customer Insights: Collected and analyzed customer information and feedback to understand customer needs, effectively meeting and exceeding their expectations through tailored recommendations. -CRM Implementation and Sales Performance: Leveraged CRM management systems to build and maintain strong emotional connections with clients, enhancing customer loyalty and brand advocacy. Achieved top 2 sales performance by the third month through personalized customer engagement strategies.
Skills
