deepmoist

Created referral and affiliate programs from scratch with first referrals coming in days after launch. Established a growth engine for asset listing sales though B2B partnerships and achieved cross-promotion partnerships with such top projects on the market as Tether, Litecoin, Avalanche, USDD, Fantom, and others. Established an SEO strategy bringing 6-7k weekly active users through Google alone with the project still in pre-launch stages. Built an active community from scratch on such social platforms as Discord, Twitter, CoinMarketCap, and Telegram with around 100k total members across all platforms. Directed development and execution of comprehensive marketing strategies for.

Managed a team of nine associates in identifying, sourcing and maintaining ChangeNOW's partners. Determined valid sales and account management strategies, growing ChangeNOW's turnover by more than 50% in the first 3 moths of tenure. Served as Project Manager, ensuring meeting all potential and existing partners' technical requirements and needs. Personally negotiated and secured multiple high-profile strategic partnerships that operate to this day. Developed and implemented a paid listing model with a revenue of $300000+ over 9 months. Improved team processes, enabled greater efficiency and delivered a 33% decrease in operational costs while ensuring technical requirements and in-house integrations were complete.

Onboarded and trained 3 marketing team members, including the future CMO. Established a B2B marketing strategy consistently resulting in more than 100K weekly active users during peak periods and a steady income of 50+ new leads weekly. Delivered several customer-facing product updates on the website through collaboration with the content team and outsourced development.

Oversaw the brand’s B2C marketing strategy (SEO, SMM, content management, PR, events and more) along with 15 direct and indirect reports. Increased the incoming traffic more than tenfold, often on a tight budget and under immense founder pressure. Handled a potential large-scale PR crisis connected to service downtime (the infamous Elon Musk-induced Dogecoin market crash). Saved the company more than $6M in customer loss with a new sub-department tasked with 24/7 public support & mention surveillance on social media. Developed a company-wide loyalty program powered by the brand’s own crypto token, improving customer retention by more than 25%. Represented the brand on industry events and interviews.

Maintained a consistent public relations strategy for ChangeNOW. Secured publications in 25+ international media outlets, including Forbes and a Twitter endorsement from the CEO of Binance, resulting in over 10 million impressions and a 470% increase in website traffic. Delivered successful conference tours, resulting in additional exposure of ChangeNOW brand to thousands of potential customers through industry event presence, as well as podcast and media appearances. Maintained ChangeNOW's social media presence and arranged cross-promos with partners, growing social traffic by over 50%.

Managed ChangeNOW's social and print media presence which achieved an average engagement rate of 6% and boosted website traffic by 25% over the first 3 months. Negotiated cross-promotional opportunities and business listings which increased brand awareness and helped reach several new target markets. Grew and managed ChangeNOW's community from 0 to about 6000 within the first 3 months. Developed and implemented a public relations strategy which generated positive media coverage. Established a company tone-of-voice which has been used by the brand portfolio across the company for almost 5 years.

Managed several music-oriented public pages on VK, the CIS’ biggest social media platform, creating engaging, underground music-related content on a daily basis. Produced content across multiple channels, growing the follower base to over 150,000 and maintained average engagement rate of 10-15%. Leveraged relationships with music labels, publishers, and agencies to secure barter and paid ad placements. Arranged cross-promotional activities with related communities to further increase visibility.