defifoodie

Web3 Business Development

Strategic Business Development professional with 10+ years of international experience and over 4 years leading growth initiatives in the DeFi and Web3 ecosystems. Proven track record in scaling asset management operations from $300M to $2B AUM, securing $11.3M in fundraising and establishing institutional partnerships with leading protocols and DAOs (Ethereum Foundation, Balancer, Gnosis, ENS, Safe, dYdX, Lido). Skilled in ecosystem strategy, investor relations and partnership building, with a focus on bridging traditional finance and decentralized blockchain models to accelerate institutional adoption of Web3 technologies.


Experience: 4 years

Yearly salary: $120,000

Hourly rate: $60

Nationality: 🇮🇹 Italy

Residency: 🇪🇸 Spain


Experience

Business Development Manager
kpk (FKA karpatkey)
2021 - 2025
Spearheaded global business development, leading kpk’s growth from 1 to 9 treasury clients and scaling AUM from $300M to $2B+, positioning the firm as the leading non-custodial asset manager in DeFi. Managed institutional partnerships and community engagement through DAO forums, RFPs and governance votes, ensuring strategic alignment and transparent communication. Co-led $11.3M fundraising process with top-tier investors, strengthening capital structure for long-term growth. Represented the brand at major industry events (ETHcc, DevCon, Token2049), expanding network among institutional finance, exchanges and DeFi protocols. Drafted proposals for DAOs, defended them in the forums competing in adversarial RFPs, participated in AMA Sessions, recorded explanatory videos and drafted replies to rebut challenges to the proposals. Collaborated on the design and go-to-market strategy for a new B2B2C investment platform aimed at bridging DeFi and traditional finance.
Solutions Consultant
Kapsch
2019 - 2021
Led the global Workday implementation in 27 countries, encompassing 7500+ employees.
Consultant
Avature
2014 - 2019
HRIS consultant for consultant for Fortune500 companies such as BCG, Apple, Nike and J.P. Morgan Chase. Represented the company at major events. Created an Excel-based smart PM system used globally by the consulting team and shared with clients.
Operations Manager
Skytel
2013 - 2014
Led marketing, contact center (sales and customer service) and software development for offshore accounts in Argentina and Germany.
LATAM Customer Service Manager
Groupon
2011 - 2012
Led customer support for Argentina, Chile, Colombia, Mexico, Peru, Puerto Rico and Uruguay. Ramped up from 25 to 120 associates. Created the Training and QA departments, designed their processes and trained its members. Implemented a CRM system, Contact Center software and Zendesk. Designed and implemented gamified motivational programs to improve employee satisfaction and performance.

Skills

business-development
english