degenlau

Defined product positioning and core messaging for a stealth Web3 platform, driving +210% social growth and early demand ahead of launch. Built and led the marketing function — including product marketing, content strategy, and brand positioning — that drove 40+ inbound partnerships pre-product. Aligned product messaging with ecosystem trends to position the product for enterprise.

Owned full marketing strategy for Web3 product suite across NFTs, gaming, and experiences, converting product value into consumer and community growth. Developed go-to-market plans that increased community engagement by +46% and drove product adoption through compelling narratives. Collaborated with product teams to inform roadmap decisions based on user and market insights.

Built data-driven marketing strategies that informed creative positioning and messaging for major campaigns, contributing to $42M+ in quarterly revenue. Managed large, cross-functional campaigns tying product value propositions to measurable impact. Led analytical efforts that shaped audience targeting and content strategies to improve acquisition by 62%.