Deghnl

优势亮点

v 具备抖音直播和店铺运营全流程操盘经验，擅长带节奏、气氛，个人直播间月成交额2.8w；

v 擅长短视频素材整理，结合热门素材，融入短视频垂直定位；

v 具备创造性思维，善于头脑风暴并提供有价值的观点，并被认可和采纳；

v 具备全流程工作坊搭建和实操经验，具备数字化和标准化产品制作经验，帮助客户提升“持续造血”能力；

v 优秀的沟通协调能力，善于倾听与协作，灵活处事，能够整合多方资源保证方案落地并达到预期效果；

v 成就动机和结果导向兼具，有较强的自驱力和执行力，能够快速洞察和定义问题，克服困难，使命必达；

v 具备一定的商业敏锐度，关注国内市场热点和经济动态，关注街舞圈内的商业化新动态并发现商机，注重个人商业思维培养，喜欢阅读财经和认知提升的书籍；

v 热爱运动并坚持，至今有长达9年的街舞生涯。

工作经历       

2022年2月-至今  自主创业 抖音店铺运营&主播

·2022年11月-至今       抖音主播

1、直播前策划每期直播内容，核对产品、链接和活动，准备和发布直播预告短视频，增加直播间曝光度；

2、直播中把控直播节奏，通过设置福袋、优惠券搭配展示、与粉丝互动等方式，增加在线人数和停留时长，增加成交额，并合理解决直播突发状况；

3、擅长带节奏、做气氛，了解粉丝需求，确保直播间热度，提高留存率，增加粉丝关注数量；

4、直播后及时复盘数据，不断优化新产品需求及直播内容，促成销售转化；

5、参考同行直播产品及活动内容，通过直播节奏、话术、活动来调动粉丝情绪，增加直播间互动数据，针对用户评论进行答疑并完成销售额。

业绩：直播间月均成交额2.8w，千次观看成交额 1900+，成交转化率 18%。

·2022年2月-2022年10月 抖音店铺运营

1、负责直播店铺的产品对接，与不同厂家沟通产品的优化设计，打造产品自然流玩法，铺开关键词以及数据分析，包括但不限于宝贝上下架、标题与属性优化、宝贝详情优化、促销设置、店铺装修、活动策划等工作；

2、负责店铺后台数据监控和营销等数据分析，推动优化改善措施，提升店铺和商品排名，优化直播间经营体验；

3、搜集竞争店铺和竞争产品相关资料，提供定制服务，为其提供长期服务。

2020年8月-2022年2月  广州诣启网络科技有限公司（一起开工）   共创官

1、找议题，通过开展社群调研等方式，输出活动议题，并完成策划流程及嘉宾对接等活动的前期准备工作；

2、引导活动内容，协调参与嘉宾，推进活动顺利开展；

3、造氛围，协助推进脑暴活动和流程细节安排；

4、负责推文素材收集及修改和资料运营；

5、独立主持活动，开展热门议题讨论，引导嘉宾输出有价值的论点。                    

2019年12月–2020年8月   精工工业建筑系统集团有限公司广东分公司  项目工程师

1、负责华南区域市场研究，收集、调研华南区域内主要工业建筑钢结构市场竞对相关信息；

2、粤东地区项目跟进与联络、开拓与巩固区域市场，调研粤东区域性细分市场行业优势与上司回报，结合区域市场行情，拓展细分市场；

3、拓展粤东区域内优质龙头合作伙伴，线下开拓项目具体信息，联络并发展客户；

4、配合供应商评选招标、谈判工作，与业主、总包多维度沟通提交信息与上司制定计划。

项目经历               

2021年8月  RICH创变营（所在公司：广州诣启网络科技有限公司）

重点工作：解决资源与内容的匹配，形成创变营的产品，并推进市场测试。

1、运用用户旅程体验商业画布，策划项目并梳理流程，确保资源与内容匹配，协助参与者项目落地；

2、运用CPB模型商业画布，细化项目内容，为项目落地提供支持；

3、与项目参与方商洽营收目标以及时间节点，保证达成项目目标。

其他项目：广东省博物馆共创下午茶、TED广州、CICFxAGF琶洲月球市集、同济再拾等。                                                       

2021年4月  一起开铺系列—社群运营策划项目（所在公司：广州诣启网络科技有限公司）重点工作：策划并落地商家社群活动，整合商家资源

1、协助商家提炼商业价值，通过发起话题，整合各行业资源，提升品牌知名度和美誉度；

2、通过多种方式激励和吸引商家参与活动，引进匹配外部资源，提升商家内容营销能力；

3、通过引进商业画布工具，帮助商家复盘活动情况，提升商家商业化的思维和能力；

4、帮助商家梳理活动标准化内容，打造可持续内容输出，提升商家品牌影响力；

5、协助商家开展线下活动：10场开铺茶话会、游戏化模式的探店活动、20余场垂直领域品牌活动等。

教育经历                                                                       

2017-2020       广东南方职业技术学校（全日制大专）  国际贸易与实务专业

专业课程：国际贸易实务，报关报检，国际单证，涉外经济学，外贸英语，国际市场营销，国际商法，国际贸易地理，商务英语。

2021年-至今      广州外语外贸大学（本科）            国际贸易实务专业

专业课程：马克思主义基本理论，国际商务英语，概述论与数理统计，线性代数，国际结算，管理系统中应用，国际市场营销，现代公司管理，世界市场行情，政治经济学。

个人技能                                                                       

v 了解并掌握AI工具提升工作效率

v 熟练使用Office、PR等软件

证书和奖励                                                                     

国际贸易单证员 / Microsoft基础软件 / 物流员四级证书 / 报关水平测试 / 优秀毕业生   


Advantages




v Possess experience in the whole process of Douyin live broadcast and store operation, good at rhythm and atmosphere, and the monthly turnover of personal live broadcast room is 2.8w;




v Good at sorting short video materials, combining popular materials and integrating short video vertical positioning;




v Have creative thinking, be good at brainstorming and provide valuable viewpoints, and be recognized and adopted;




v Have full-process workshop construction and practical experience, have experience in digital and standardized product production, and help customers improve their "sustained hematopoiesis" capabilities;




v Excellent communication and coordination skills, good at listening and collaboration, flexible handling, able to integrate multiple resources to ensure the implementation of the plan and achieve the expected results;




v Achievement motivation and result orientation, strong self-drive and execution ability, able to quickly understand and define problems, overcome difficulties, and achieve missions;




v Possess a certain degree of business acumen, pay attention to domestic market hotspots and economic trends, pay attention to the new trends of commercialization in the hip-hop circle and discover business opportunities, pay attention to the cultivation of personal business thinking, and like to read books on finance and cognitive improvement;




v I love sports and persist, and have a 9-year hip-hop career.







work experience       




February 2022-present Self-employed Douyin store operation & anchor




·November 2022-present Douyin anchor




1. Before the live broadcast, plan the content of each live broadcast, check the products, links and activities, prepare and release the short video of the live broadcast preview, and increase the exposure of the live broadcast room;




2. Control the rhythm of the live broadcast during the live broadcast, increase the number of online users and the length of stay, increase the turnover, and reasonably solve the unexpected situation of the live broadcast by setting up lucky bags, matching display of coupons, and interacting with fans;




3. Good at bringing rhythm and creating atmosphere, understanding fans' needs, ensuring the popularity of the live broadcast room, improving retention rate, and increasing the number of fans' attention;




4. Timely review the data after the live broadcast, continuously optimize the demand for new products and live broadcast content, and promote sales conversion;




5. Referring to peer live broadcast products and event content, mobilize fans’ emotions through live broadcast rhythm, speech skills, and activities, increase interactive data in the live broadcast room, answer questions based on user comments and complete sales.




Performance: The average monthly turnover of the live broadcast room is 2.8w, the turnover of 1,000 views is 1900+, and the transaction conversion rate is 18%.




· From February 2022 to October 2022 Douyin store operation




1. Responsible for the product docking of the live broadcast store, communicate with different manufacturers on the optimized design of the product, create a natural flow of the product, spread out keywords and data analysis, including but not limited to baby off-shelf, title and attribute optimization, baby detail optimization, promotion Setup, shop decoration, event planning, etc.;




2. Responsible for data analysis such as store background data monitoring and marketing, promote optimization and improvement measures, improve the ranking of stores and products, and optimize the operating experience of the live broadcast room;




3. Collect relevant information on competing stores and competing products, provide customized services, and provide them with long-term services.




August 2020-February 2022 Guangzhou Yiqi Network Technology Co., Ltd. (started together) Co-creator




1. Find topics, output event topics by conducting community research and other methods, and complete the planning process and preparatory work for activities such as guest docking;




2. Guide the content of the activity, coordinate the participating guests, and promote the smooth development of the activity;




3. Create an atmosphere and assist in the promotion of brainstorming activities and process details;




4. Responsible for the collection and modification of tweet materials and data operation;




5. Independently host activities, carry out discussions on hot topics, and guide guests to output valuable arguments.         




December 2019-August 2020 Project Engineer of Guangdong Branch of Seiko Industrial Building Systems Group Co., Ltd.




1. Responsible for market research in the South China region, collecting and researching relevant information on competition in the major industrial construction steel structure markets in the South China region;




2. Follow up and liaise with projects in eastern Guangdong, develop and consolidate the regional market, investigate the industry advantages and boss returns of the regional market segments in eastern Guangdong, and expand market segments in combination with regional market conditions;




3. Expand high-quality leading partners in the eastern Guangdong region, develop specific information about projects offline, and contact and develop customers;




4. Cooperate with supplier selection, bidding and negotiation, communicate with owners and general contractors in multiple dimensions, submit information and formulate plans with superiors.







Project experience               




August 2021 RICH Innovation Camp (Company: Guangzhou Yiqi Network Technology Co., Ltd.)




Key tasks: solve the matching of resources and content, form the products of the innovation camp, and promote market testing.




1. Use the user journey to experience the commercial canvas, plan the project and sort out the process, ensure the matching of resources and content, and assist participants in the implementation of the project;




2. Use the CPB model commercial canvas to refine the project content and provide support for the project implementation;




3. Negotiate with project participants on revenue goals and time nodes to ensure that project goals are achieved.




Other projects: Co-creation Afternoon Tea at Guangdong Provincial Museum, TED Guangzhou, CICFxAGF Pazhou Moon Market, Tongji Regain, etc.                       




In April 2021, we will launch the series together-community operation planning project (company: Guangzhou Yiqi Network Technology Co., Ltd.) Key tasks: planning and implementing merchant community activities, integrating merchant resources




1. Assist merchants to extract commercial value, integrate various industry resources by initiating topics, and enhance brand awareness and reputation;




2. Encourage and attract merchants to participate in activities through various methods, introduce and match external resources, and improve merchants' content marketing capabilities;




3. Through the introduction of commercial canvas tools, help merchants review their activities and improve their commercial thinking and ability;




4. Help merchants sort out the standardized content of activities, create sustainable content output, and enhance the brand influence of merchants;




5. Assist merchants to carry out offline activities: 10 opening tea parties, gamified store exploration activities, more than 20 brand activities in vertical fields, etc.







Educational Experience                              




2017-2020 Guangdong Nanfang Vocational and Technical School (full-time junior college) International Trade and Practice




Professional courses: international trade practice, customs clearance, international documents, foreign economics, foreign trade English, international marketing, international business law, international trade geography, business English.




2021-present Guangzhou University of Foreign Studies (Undergraduate) International Trade Practice Major




Professional courses: basic theory of Marxism, international business English, overview theory and mathematical statistics, linear algebra, international settlement, application in management system, international marketing, modern company management, world market conditions, political economy.







personal skills                                                                       




v Understand and master AI tools to improve work efficiency




v Skilled use of Office, PR and other software







Certificates and Awards                                                          




International Trade Document Clerk / Microsoft Basic Software / Logistician Certificate IV / Customs Declaration Proficiency Test / Excellent Graduate

Advantages

v Possess experience in the whole process of Douyin live broadcast and store operation, good at rhythm and atmosphere, and the monthly turnover of personal live broadcast room is 2.8w;

v Good at sorting short video materials, combining popular materials and integrating short video vertical positioning;

v Have creative thinking, be good at brainstorming and provide valuable viewpoints, and be recognized and adopted;

v Have full-process workshop construction and practical experience, have experience in digital and standardized product production, and help customers improve their "sustained hematopoiesis" capabilities;

v Excellent communication and coordination skills, good at listening and collaboration, flexible handling, able to integrate multiple resources to ensure the implementation of the plan and achieve the expected results;

v Achievement motivation and result orientation, strong self-drive and execution ability, able to quickly understand and define problems, overcome difficulties, and achieve missions;

v Possess a certain degree of business acumen, pay attention to domestic market hotspots and economic trends, pay attention to the new trends of commercialization in the hip-hop circle and discover business opportunities, pay attention to the cultivation of personal business thinking, and like to read books on finance and cognitive improvement;

v I love sports and persist, and have a 9-year hip-hop career.

work experience       

February 2022-present Self-employed Douyin store operation & anchor

·November 2022-present Douyin anchor

1. Before the live broadcast, plan the content of each live broadcast, check the products, links and activities, prepare and release the short video of the live broadcast preview, and increase the exposure of the live broadcast room;

2. Control the rhythm of the live broadcast during the live broadcast, increase the number of online users and the length of stay, increase the turnover, and reasonably solve the unexpected situation of the live broadcast by setting up lucky bags, matching display of coupons, and interacting with fans;

3. Good at bringing rhythm and creating atmosphere, understanding fans' needs, ensuring the popularity of the live broadcast room, improving retention rate, and increasing the number of fans' attention;

4. Timely review the data after the live broadcast, continuously optimize the demand for new products and live broadcast content, and promote sales conversion;

5. Referring to peer live broadcast products and event content, mobilize fans’ emotions through live broadcast rhythm, speech skills, and activities, increase interactive data in the live broadcast room, answer questions based on user comments and complete sales.

Performance: The average monthly turnover of the live broadcast room is 2.8w, the turnover of 1,000 views is 1900+, and the transaction conversion rate is 18%.

· From February 2022 to October 2022 Douyin store operation

1. Responsible for the product docking of the live broadcast store, communicate with different manufacturers on the optimized design of the product, create a natural flow of the product, spread out keywords and data analysis, including but not limited to baby off-shelf, title and attribute optimization, baby detail optimization, promotion Setup, shop decoration, event planning, etc.;

2. Responsible for data analysis such as store background data monitoring and marketing, promote optimization and improvement measures, improve the ranking of stores and products, and optimize the operating experience of the live broadcast room;

3. Collect relevant information on competing stores and competing products, provide customized services, and provide them with long-term services.

August 2020-February 2022 Guangzhou Yiqi Network Technology Co., Ltd. (started together) Co-creator

1. Find topics, output event topics by conducting community research and other methods, and complete the planning process and preparatory work for activities such as guest docking;

2. Guide the content of the activity, coordinate the participating guests, and promote the smooth development of the activity;

3. Create an atmosphere and assist in the promotion of brainstorming activities and process details;

4. Responsible for the collection and modification of tweet materials and data operation;

5. Independently host activities, carry out discussions on hot topics, and guide guests to output valuable arguments.         

December 2019-August 2020 Project Engineer of Guangdong Branch of Seiko Industrial Building Systems Group Co., Ltd.

1. Responsible for market research in the South China region, collecting and researching relevant information on competition in the major industrial construction steel structure markets in the South China region;

2. Follow up and liaise with projects in eastern Guangdong, develop and consolidate the regional market, investigate the industry advantages and boss returns of the regional market segments in eastern Guangdong, and expand market segments in combination with regional market conditions;

3. Expand high-quality leading partners in the eastern Guangdong region, develop specific information about projects offline, and contact and develop customers;

4. Cooperate with supplier selection, bidding and negotiation, communicate with owners and general contractors in multiple dimensions, submit information and formulate plans with superiors.

Project experience               

August 2021 RICH Innovation Camp (Company: Guangzhou Yiqi Network Technology Co., Ltd.)

Key tasks: solve the matching of resources and content, form the products of the innovation camp, and promote market testing.

1. Use the user journey to experience the commercial canvas, plan the project and sort out the process, ensure the matching of resources and content, and assist participants in the implementation of the project;

2. Use the CPB model commercial canvas to refine the project content and provide support for the project implementation;

3. Negotiate with project participants on revenue goals and time nodes to ensure that project goals are achieved.

Other projects: Co-creation Afternoon Tea at Guangdong Provincial Museum, TED Guangzhou, CICFxAGF Pazhou Moon Market, Tongji Regain, etc.                       

In April 2021, we will launch the series together-community operation planning project (company: Guangzhou Yiqi Network Technology Co., Ltd.) Key tasks: planning and implementing merchant community activities, integrating merchant resources

1. Assist merchants to extract commercial value, integrate various industry resources by initiating topics, and enhance brand awareness and reputation;

2. Encourage and attract merchants to participate in activities through various methods, introduce and match external resources, and improve merchants' content marketing capabilities;

3. Through the introduction of commercial canvas tools, help merchants review their activities and improve their commercial thinking and ability;

4. Help merchants sort out the standardized content of activities, create sustainable content output, and enhance the brand influence of merchants;

5. Assist merchants to carry out offline activities: 10 opening tea parties, gamified store exploration activities, more than 20 brand activities in vertical fields, etc.

Educational Experience                              

2017-2020 Guangdong Nanfang Vocational and Technical School (full-time junior college) International Trade and Practice

Professional courses: international trade practice, customs clearance, international documents, foreign economics, foreign trade English, international marketing, international business law, international trade geography, business English.

2021-present Guangzhou University of Foreign Studies (Undergraduate) International Trade Practice Major

Professional courses: basic theory of Marxism, international business English, overview theory and mathematical statistics, linear algebra, international settlement, application in management system, international marketing, modern company management, world market conditions, political economy.

personal skills                                                                       

v Understand and master AI tools to improve work efficiency

v Skilled use of Office, PR and other software

Certificates and Awards                                                          

International Trade Document Clerk / Microsoft Basic Software / Logistician Certificate IV / Customs Declaration Proficiency Test / Excellent Graduate