Bio — Deiadora
Designing intelligent systems for the decentralised era. I help organisations and teams design human-centered operations, information architectures, and governance frameworks that make decentralized systems clearer, more scalable, and easier to sustain.
I focus on the structural side of complexity: when operations, knowledge, and governance aren’t built to scale, teams face inconsistency, inefficiency, and eroded trust. I design the operational and knowledge architectures that keep decentralized initiatives coherent, adaptable, and durable over time.
Core expertise:
- Human-centered operations & governance
- Information architecture for decentralized platforms
- Knowledge system design for scaling digital ecosystems
- Decision frameworks for responsible technology adoption
For more than a decade I’ve translated strategy into usable operational structures — decentralized operations, workflow governance, cross-functional decision frameworks, and knowledge architectures — so teams can scale without losing clarity or coherence.
Experience: 11 years
Yearly salary: $254,000
Hourly rate: $350
Nationality: 🇬🇧 United Kingdom
Residency: 🇺🇸 United States
Experience
Business Ops / AI / UX
Consultant 2024 - 2026
- Advise executive teams on AI strategy, decentralised operating models, and scalable content ecosystems; architect governance and measurement frameworks that convert qualitative insights into revenue outcomes. - Lead GenAI content modeling, prompt engineering, tone strategy, and LLM ops for production deployment across regulated and consumer products. - Deliver organisational workshops to accelerate adoption and enable repeatable cross‑functional execution.
UX Writing Manager
Airbnb 2024 - 2024
- Proposed, designed, and secured executive buy‑in for an internal LLM help‑center. - Led design of LLM workflows and content to increase self‑service resolution and lower support costs. - Authored the content ops playbook and established LLM integration practices for product teams. - Mentored writers and partnered with ML/product teams to operationalize RLHF data pipelines and CMS workflows.
Lead Content Designer
Coursera 2020 - 2022
- Led creation of decentralised content ops that empowered company‑wide alignment to content standards in product and marketing, increased learner engagement on the platform, and retained enterprise and university accounts. - Built a scalable content design system across four verticals, improved learner retention, and codified operational standards for content delivery for manual creation and machine learning. - Facilitated cross‑functional alignment, led information architecture and design thinking workshops, and implemented measurement practices to track impact at scale.
Business, UX, & Research Consultant
Deiadorebel 2006 - 2020
- Advised executive teams to implement scalable ops, systems, and governance that aligned business growth priorities. - Productized mission‑driven programs and redesigned GTM workflows to unlock new online revenue streams and sustainable business models. - Designed proprietary emotional‑UX frameworks and multi‑channel strategies that increased engagement, conversion, and customer lifetime value. - Conducted ethnographic research and stakeholder interviews to create accessible knowledge databases, information architectures, voice/tone systems, and repeatable cross-functional collaboration playbooks.
Skills
ai
architecture
blockchain
chatbot
communication
decentralize
design
machine-learning
operations
research
strategy
ux-researcher