With over 8 years of experience in marketing, I have held positions ranging from Junior to Director level, specializing in both tech and web3 industries.
My career has been defined by a passion for driving growth through innovative marketing strategies, particularly in paid traffic and organic social media user acquisition.
I thrive in dynamic environments and have a proven track record of success in leading teams and building effective marketing campaigns.
Professional Experience:
- Marketing Director: Led marketing initiatives for tech and web3 companies, overseeing comprehensive strategies to drive user acquisition and revenue growth.
- Senior Marketer: Managed paid traffic campaigns and organic social media efforts, achieving significant increases in brand visibility and engagement.
- Junior Marketer: Started my career in marketing, gaining hands-on experience in various aspects of digital marketing and campaign management.
With a solid foundation in marketing and a strong technical background, I bring a unique blend of skills to every project.
My ability to drive results through strategic planning and execution, combined with my experience in tech and web3 industries, makes me a valuable asset to any marketing team.
Experience: 8 years
Yearly salary: $90,000
Hourly rate: $0
Nationality: 🇵🇹 Portugal
Residency: 🇵🇹 Portugal
Experience
Marketing
Seneca Labs 2023 - 2024
At Seneca Labs, I managed client campaigns focused on brand awareness through newsletters, news websites, and KOL management for trading volume and user acquisition. I also contributed to the development of internal tools, including the CRM, project management system, Wiki, and finance tracking system. Additionally, I managed outreach systems via email and Twitter, enhancing the agency’s overall marketing effectiveness.
Marketing Lead
Rekt Radar 2022 - 2023
As the Marketing Lead at Rekt Radar, an online newsletter for the DeFi space, I successfully grew the subscriber base from 0 to 20,000 in just 3 months using paid traffic ads on platforms like Coinzilla, Meta, and Google. I also handled recruitment, bringing on board designers and copywriters to enhance our content and outreach efforts. My leadership and strategic planning significantly boosted the newsletter’s growth and engagement.
Paid Traffic Expert
Vultra Media 2021 - 2022
At Vultra Media, I started as a Junior Paid Traffic Expert, managing Meta ads for clients. I advanced to a senior role where I helped hire, train, and onboard new Meta ads marketers. I also contributed to cold outreach strategies to acquire new clients and managed over $400,000 in ad spend. Additionally, I developed backend marketing systems, including email and SMS follow-ups and automations, and created custom CRMs for clients. My efforts significantly optimized client campaigns and contributed to the agency's growth.
Marketing Director
Custodian 2020 - 2020
At Custodian, I led efforts to grow the platform from 0 to 45,000 users through a mix of organic social media growth and paid advertising. Responsibilities included managing the newsletter, The Apex, and overseeing the website's design and development using Figma and Webflow. Additionally, I programmed internal tools using Re-tool (JavaScript), Notion, and market research tools with Python. I also managed the recruitment and training of team members, significantly contributing to Custodian’s operational and marketing success.
Digital Marketing Strategist
Pro DJ 2017 - 2019
As the Digital Marketing Strategist for Pro DJ, the largest DJ school in the Iberian Peninsula, I led initiatives to grow our organic social media presence and increase revenue through Meta ads. Additionally, I assisted with website management and branding, ensuring a cohesive and engaging online presence. My strategies significantly enhanced Pro DJ’s digital footprint and financial performance.
Skills
account-manager
digital-marketing
front-end
growth-marketing
head-of-marketing
influencer-marketing
marketing
marketing-lead
marketing-manager
project-manager