demirametov

- Managed KOL Campaigns: Led KOL marketing campaigns and strategic partnerships for various DeFi projects to boost trade volume and user growth. - Expanded KOL Database: Scraped Twitter for thousands of KOLs, hired a team to vet each one, and conducted outreach to establish future partnerships. Collected and recorded their average rates for budget planning. - Categorized KOLs: Organized KOLs into different niches within DeFi to strategically match them with clients. - Budget Negotiations: Assisted clients in budgeting their campaigns by tiering KOLs based on quality and estimated price. Negotiated prices with KOLs for specific projects. - Streamlined Campaign Setup: Developed contract forms for KOLs to standardize campaign setup and maintain records of campaign requirements and completion. - Campaign Tracking: Created a tracking system on Notion to manage campaign progress, identify delays, and facilitate client reporting and communication. - AI Article Automation: Developed an AI-powered article generation system using the ChatGPT API, automating the creation, review, and publication process for Web3 founders, with articles sent to major publishers like Yahoo Finance and Bloomberg.

Paid Advertising & Subscriber Growth: - Achieved rapid subscriber growth from 0 to 20,000 within three months. - Conducted comprehensive market research to identify the most effective paid channels, including Meta ads, Google Ads, TikTok ads, Coinzilla Ads, and the Beehiiv Boost Network. - Developed tailored strategies for each user growth channel. - Analyzed market data to target countries with large English-speaking audiences and the lowest CPMs, ensuring cost-effective campaigns. - Executed and A/B tested targeted marketing campaigns to identify the most successful approaches. - Scaled successful campaigns and continuously optimized them to maintain a cost per acquisition (CPA) below $1. - Managed content setup and optimization on the Beehiiv newsletter platform, aligning with SEO and overall marketing objectives. Deal Flow Lead Generation: - Conceptualized and initiated a project to scrape CoinMarketCap for potential collaboration leads. - Developed a JavaScript scraper using the CoinMarketCap API to extract projects based on specific market cap criteria. - Directed team members in vetting and filtering promising projects from the scraped list. - Recruited and supervised lead enrichment teams to obtain contact information for project founders. - Established and implemented a cold email outreach system to engage founders for potential collaborations.

Paid Traffic Management: - Managed over $400,000 in ad spend, optimizing campaigns to ensure high return on ad spend (ROAS) and effective budget management. - Conceptualized, implemented, tested, and scaled campaigns across various industries, achieving significant performance improvements. Campaign Strategy and Execution: - Conducted market research and competitor analysis to inform targeting strategies and ad creatives. - Implemented A/B testing and performance analysis for paid traffic and landing pages to maximize conversion rates. Custom Tracking Solutions: - Designed and programmed tracking solutions and reporting tools for accurate performance analysis. - Automated data collection and reporting to provide real-time insights into campaign effectiveness. CRM Management & Integrations: - Set up custom CRM systems in GoHighLevel, integrating SMS and email follow-ups with sales pipelines to increase revenue. - Built integrations using Zapier to streamline workflows. Collaboration and Communication: - Maintained clear communication with clients, providing regular updates on campaign performance. - Collaborated with cross-functional teams to align marketing efforts with business objectives.

User Growth Strategy: - Developed and executed a comprehensive user growth strategy, expanding the user base from 0 to 45,000. - Leveraged various acquisition channels, including paid advertising and organic social media, to attract and retain users. Paid Advertising Campaigns - Managed and optimized paid advertising campaigns, focusing on audience targeting and competitor ad analysis. - Created and implemented effective ad strategies and compelling ad creatives. - Conducted A/B testing and performance analysis to identify the most successful ad creatives and targeting strategies. - Maintained a strong focus on improving cost per acquisition (CPA) to enhance budget efficiency. Social Media Management - Developed an organic content strategy and managed content release through Buffer. - Set up a Notion content system to organize and streamline content creation. - Analyzed and reported growth metrics using analytics tools to track performance and optimize strategies. Custom Reporting Tools - Built and programmed custom reporting tools to track and analyze marketing performance. - Automated data collection and reporting processes to provide real-time insights into campaign effectiveness. - Utilized these tools for data-driven decision-making and continuous marketing optimization. Newsletter Management: - Grew The Apex (Custodian’s newsletter) from 0 to 15,000 subscribers using paid traffic strategies. - Managed MailerLite to set up weekly content and track analytics. - Analyzed growth metrics, open rates, and other KPIs to optimize newsletter performance. Team Management - Recruited, trained, and mentored new marketing hires, ensuring they were equipped to contribute to the team's success. - Provided ongoing support and guidance, fostering a collaborative and high-performing work environment. - Conducted regular performance reviews and provided constructive feedback to drive continuous improvement. Brand Development - Developed and maintained a strong brand identity that resonated with the target audience. - Oversaw the creation of marketing materials, including website content, brochures, and social media assets, ensuring brand consistency. - Managed public relations efforts to enhance brand reputation and increase visibility.

As the Digital Marketing Strategist for Pro DJ, the largest DJ school in the Iberian Peninsula, I led initiatives to grow our organic social media presence and increase revenue through Meta ads. Additionally, I assisted with website management and branding, ensuring a cohesive and engaging online presence. My strategies significantly enhanced Pro DJ’s digital footprint and financial performance.