denchik

Product Marketing

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With over two decades of strategic leadership experience, I have a passion for entrepreneurship and a proven track record of building and growing tech products, including crypto startups. In my most recent role, I focused on crafting positioning and messaging, implementing go-to-market strategies, and driving product adoption.

STRENGTHS

  • Full ownership: Can oversee the entire product marketing process
  • Collaborative mindset: Skilled at working with cross-functional teams
  • GTM savvy: Experienced in growth marketing for technical audiences
  • Narrative strategist: Able to simplify and differentiate complex tech
  • Industry fit: Passionate and familiar with crypto since 2017Ā 


OBJECTIVE

Iā€™m seeking to fuel your project growth by developing and executing a product marketing strategy targeting the Web3 community.


SKILLSĀ 

šŸ“ˆ Market analysis
šŸŽ Positioning and messaging
šŸš€ Product launches
šŸ•µļø Competitive intelligence
šŸ”Š Creating narratives
šŸ”Ž PMF search

Experience: 11 years

Yearly salary: $100,000

Hourly rate: $0

Residency: šŸ‡·šŸ‡“ Romania

Experience

Marketing Strategy, Product Marketing
SubSocial
2022 - 2023
A second non-technical hire in a Web3 Social startup, I had to wear many hats and manage versatile projects: - Customer development - NFT collection launch - Developer relations strategy - Integration business development - New round investor relations - Value validation experiment - Community meetup - OKR adoption - Website overhaul - Treasury proposal
Product Marketing, Business Development
YouScan
2020 - 2022
YouScan developed a top-tier computer vision system that processes a billion images each month for its social media listening platform. My role involved exploring the potential of offering this AI technology as a standalone API to the market.
Customer Success
Fluix
2015 - 2020
Manufacturing happy and successful customers for enterprise grade document and workflow management solution. Some of the achievements are: - Shaped customer organization together with executive team - Lowered annual churn from 12% to 5% - Expanded very high touch customers, some 3x - Introduced Voice of Customer program - Designed and deployed Account Health Score - Documented and validated Customer Personas

Skills

brand-marketing
business-development
content-marketing
growth-marketing
gtm
head-of-marketing
marketing
marketing-analyst
marketing-communication
marketing-lead
marketing-manager
marketing-strategist
product-marketing
retention-marketing
strategy
vp-of-marketing
english
ukrainian
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