devikatomar

Leading brand architecture for Quba - defining the sub-brand structure and visual hierarchy across the portfolio (Symmetry, Arteza, Agua, and Soul+) to support scalable, multi-category growth. Independently conceived and directed the complete brand identity for Soul, from logo through full visual system, and authored the brand guidelines governing consistent execution across every touchpoint, from packaging to retail to digital.

Built and engaged a community of collectors and spiritual enthusiasts. Leveraged social media to showcase and promote the NFT collection. Managed relationships with PR and collaborated with A-list influencers.

Managed three brands concurrently across SRL's portfolio, overseeing brand identity, design systems, and go-to-market creative for each: The Last Strip / 2023 - Sept ‘25 Led end-to-end brand and product development for a Web3 gaming initiative, defining visual identity and core character systems using AI-driven tools. Designed and prototyped a high- retention tap-to-earn mobile game, while building detailed Figma wireframes to optimize UX and user flow. Oversaw multi-platform content and creative execution to ensure consistent brand storytelling, and directed social media and email marketing strategy, shaping tone, voice, and overall communication. StripChain / 2023 - Sept 2025 Drove $80K in day-one ICO commitments from qualified lead investors, backed by pre- launch growth to 27K engaged followers. Led the design of a 1,000-piece NFT collection and directed international roadshows across Turkey, Hong Kong, and Malaysia with end-to-end event branding. Oversaw sales guide UI/UX, investor-ready pitch decks, and global agency execution. Silent Protocol / Oct 2022 - July 2025 Drove a 366% increase in Twitter engagement through end-to-end creative and marketing strategy. Built and led a design team, developed a brand mascot and 10,000-piece NFT collection, and executed gamified campaigns to grow Discord activity. Managed multiple PR agencies to secure top-tier media coverage, including features on CoinTelegraph, CoinDesk, Binance, CoinMarketCap, and CryptoDaily, while producing investor-focused pitch decks and maintaining strong brand consistency across platforms.

Conducted trend research, ideation, and conceptualization for each season. Delivered art direction, photography, and video direction, and managed production of collections.

Collaborated with brands and incorporated sustainable design solutions. Created innovative fashion graphics aligned with brand identity. Successfully managed multiple design projects.