dhruv

Community To Product Growth Strategist

I fell into crypto when everything felt like fireworks. everyone was chasing 20× tokens, Discords were exploding and FOMO was off the charts. Back then, my job was simply to keep the chat alive: answer frantic “How do I connect my wallet?” at 2 AM, calm panicking whales during wild price swings. In that chaos, I learned the first rule: communities are as volatile as the markets they worship. My toolbox started small - basic moderation, quick jokes to defuse panic and a knack for explaining the simplest things under the loudest noise.

Then the euphoria crumbled. Bear market approached! That’s when I learned how to build trust not hype. I saw firsthand how a healthy community isn’t about hype cycles, it’s about genuine connection. By keeping servers ghost free and support responses fast, I cemented my reputation as someone who could steer even quiet channels into meaningful conversations.

DeFi took everyone by surprise! yield farms were printing money, people threw governance tokens around like candy and every new protocol had its own meme. I pivoted hard: designing retention mechanics, running ambassador hunts and orchestrating AMAs that filled Zoom rooms. Suddenly, it wasn’t enough to just calm people! I was scripting growth loops that churned MAs into engaged users, writing copy to ppush tokenomics narrativess and setting up referrral drives that felt organic.

As the space evolved, so did I. Went from mod to community lead, then into GTM, ambassador programs and user onboarding funnels. I learned how to scale narratives. 

Now, I’m layering in security - studying Solidity, smart contract risks and on chain behaviors, because in this space, surface level isn’t enough. I believe the future belongs to those who can speak both meme and mainnet, and I’m here for both.

Not a dev. Not a suit.
Just a crypto native who knows how to build communities that stick, growth that scales, and culture that lasts.



Experience: 8 years

Yearly salary: $70,000

Hourly rate: $25

Nationality: 🇮🇳 India

Residency: 🇮🇳 India


Experience

Community Lead
Zerolend
2023 - 2025
Led gamified onboarding (quiz + referral), boosting engagement by 30%. Built full scale FAQ onboarding automation via Notion, Zealy, Make.com. Ran growth feedback loops, influenced roadmap through user sentiment. Coordinated testnet community <> product feedback during launch. Scaled and moderated a massive 300K user Discord community.
Community Moderator
Loveabot
2021 - 2022
Supported NFT mints, drops, and user queries during key launches. Managed Discord & Telegram, ensured smooth moderation and engagement.
Community Manager & Moderator
E Money Network
2020 - 2025
Coordinated with core teams to prioritize features based on user sentiment. Drove 20% staking growth via campaign and sentiment coordination. Led 85K multi-channel community across Discord, Telegram and socials.
Lead Moderator
Nord Finance
2019 - 2025
Managed 100K users with clear, educational support around yield-farming and protocol risks. Produced 'Nord Insights' newsletters to help users understand complex DeFi trends.
Community & Marketing Associate
Fusible
2018 - 2019
Grew Discord from 3K to 6K members via creative campaigns (art, memes, quizzes). Boosted Twitter growth 45% through weekly threads & CT content. Collaborated with NFT creators & micro KOLs for reach.

Skills

ai
brand-marketing
chatbot
community-manager
discord
growth-hacker
growth-marketing
marketing-communication
moderator
product-manager
product-marketing
business-development
english
hindi
spanish