diananarulita

Director Sales & Marketing

 

I am a Sales, Marketing and Business Development professional with 15+ years of experience across luxury hospitality, sales and marketing, customer relationship management, and strategic partnerships.


Throughout my career, I have developed new business opportunities, managed key accounts, negotiated strategic partnerships, created sales and promotional strategies, converted leads into revenue, and built long-term relationships with corporate, government, banking, luxury and VIP clients, as well as multinational companies.


Having worked with leading luxury hospitality brands including The St. Regis Jakarta, The Langham Jakarta, Hotel Indonesia Kempinski Jakarta and Fairmont Jakarta, I have developed a strong understanding of customer needs, consultative selling, negotiation, partnership development, revenue generation and premium client service.


I am currently seeking remote opportunities in Sales, Marketing or Business Development where I can apply my experience in lead generation, client acquisition, B2B sales, account management, strategic partnerships and relationship development. I am particularly interested in Business Development, B2B Sales, Account Management, Partnerships, Hospitality Sales, Marketing and Client Relations roles.


I am comfortable working independently and remotely, communicating with clients through email, phone, WhatsApp and virtual meetings. I can manage sales pipelines and databases, conduct prospecting and follow-ups, prepare proposals and presentations, negotiate commercial opportunities, and develop prospects into long-term business relationships.


I bring a relationship-driven approach to sales while remaining focused on commercial results, client retention and sustainable revenue growth. 


Experience: 11 years

Yearly salary: $118,000

Hourly rate: $55

Nationality: 🇮🇩 Indonesia

Residency: 🇮🇩 Indonesia


Experience

Director of Operations
PT. Bumi Mandalika Sejahtera
2025 - 2025
- Developed resources/manpower to luxury hospitality standards. - Created partnership programs with luxury villas & international schools. - Collaborated with tour & travel agents to include Mandalika F&B packages in itineraries. - Worked closely with InJourney ITDC, MotoGP & Mandalika Circuit partners to deliver catering & venue services. - Hosted VVIP reservations including top celebrities and KOLs
Director of Sales, MICE & Marketing
Tampah Hills
2025 - 2026
- Lead the commercial strategy and maintain strategic relationship and global positioning of Tampah Hills as luxury lifestyle destination within the Mandalika tourism corridor, ITDC, Regional stakeholders. - Drive international sales, MICE development and strategic partnerships targeting luxury travel networks, corporate groups, and high-net-worth clientele. - Develop high-impact collaborations with luxury travel and lifestyle media, KOLs, Influencers and the LED Awards, to enhance brand positioning visibility and destination awareness. - Curate destination driven culinary and lifestyle experiences by collaborating with renowned figures such as celebrity chef and Indonesian culinary authority William Wongso and World’s Best Bar Mixologist. - Structure executive retreat and luxury event program positioning Tampah Hills as premium venue and brand activations.
Director of F&B Sales
The Lang ham Jakarta
2024 - 2024
- Led the F&B Sales Division, managing corporate, government, and luxury brand accounts. - Directed strategies across 5 signature Michelin Stars outlets (Tom’s by Tom Aikens, Tang Court, Artesian, Alice, Morimoto). - Oversaw a team of F&B sales executives and reservation staff, ensuring target achievement and team growth. - Partnered with Marketing team to launch high-profile campaigns, wine dinners, and seasonal promotions. - Secured multi-million IDR contracts with private banks, ministries, and embassies.
Senior Sales Manager
The St. Regis Jakarta
2023 - 2024
- Managed sales for 7 luxury F&B outlets, exceeding all revenue targets. - Partnered with corporate, banking, and government clients to secure IDR 1B+ contracts. - Worked closely with Marketing team to design and execute promotions; e.g.: “Four Hands” (Guest Chef), “Raising The Bar” (Bar Takeover).
F&B Sales Manager (Pre Opening Team)
The Langham Jakarta
2021 - 2023
- Launched 5 luxury outlets, Michelin-starred venues. - Leading group events from multinational companies and VVIPs and - Embassies and positioned hotel as a luxury dining hub. - Partnered with Marketing for strategic promotions and guest campaigns.
F&B Sales Manager
Hotel Indonesia Kempinski Jakarta
2018 - 2020
- Managed revenues for 6 outlets, exceeding all revenue targets. - Generating record festive sales. Delivered 1,000+ hampers per season and positioned hotel as a luxury dining hub. - Expanded client base with ministries, embassies, and corporate clients. - Collaborated with Marketing on joint promotional programs.
F&B Sales & Reservations (Pre Opening Team)
Fairmont Jakarta
2015 - 2018
- Established and oversaw reservations and sales for 8 luxury outlets. - Coordinated corporate, government, and embassy events. - Partnered with Marketing for event promotions and dining campaigns.
Catering Sales Executive
The Sultan (Hilton Jakarta)
2013 - 2015
- Supported Hotel Manager & F&B Director in sales, operations, and promotional planning. - Assisted with government & embassy collaborations for cultural and luxury events. - Coordinated catering sales, client site inspections, proposals, and banquet event orders. - Partnered with Marketing team for bi-monthly F&B promotions and external campaigns.

Skills

business-development
email-marketing
growth-marketing
head-of-marketing
head-of-sales
marketing-communication
marketing-lead
marketing-specialist
marketing-strategist
partnership
product-marketing
saas
salesforce
sales
english
indonesian
javanese