I am a result-oriented marketing professional with over 9 years of experience in building and scaling brands across various sectors. Currently enhancing the ads business at Amazon, I excel in partnering with brands to achieve their KPIs through innovative advertising solutions. My career, highlighted by roles at Sharechat and Girnarsoft, demonstrates a proven track record in agency relationships, brand solutions, and strategic sales management. My expertise spans content marketing, social media, growth marketing, and brand marketing. Passionate about Web3 and its potential to revolutionize marketing, I seek opportunities to leverage my skills in this dynamic sector. I am open to roles that challenge the status quo, whether steering marketing strategies as a CMO or driving growth as a Fractional CMO. My strategic vision and leadership in navigating the evolving digital landscape make me a valuable asset to any forward-thinking organization in the Web3 ecosystem.
Experience: 9 years
Yearly salary: $100,000
Hourly rate: $70
Nationality: 🇮🇳 India
Residency: 🇮🇳 India
Experience
Client Partner – Enterprise Sales, Large & Strategic Accounts
Girnarsoft 2021 - 2022
Drove regular engagements & relationships with Key Clients: MG Motors, Maruti Suzuki, Hyundai & Hero MotoCorp. Managed Business upwards of $4 Mn by delivering integrated cross-platform solutions for Display & Programmatic, Content & Tech Solutions (SaaS). Renewals grew by 1.5X in less than a quarter and annuity business on Tech Solutions was established with a total deal value of $250,000. Enhanced profitability and revenue as a core team member, implementing an overall revamp; successfully on- boarded brands for tactical and long-term brand deals
Lead – Non-Auto & Special Projects
Girnarsoft 2019 - 2021
Managed revenue/ business portfolio of flagship Girnarsoft brands Cardekho, Zigwheels, Bikedekho, Powerdrift & Pricedekho. Conceptualized Special Projects & Solutions: OniYuri (The Performance Search Agency), The Loop (Content Factory), Pricedekho and Girnar Premium Audience (First Party Audience Platform). Developed numerous engagement programs to improve key agency relationships, and executed Joint Business Plans for greater life-time value with clients & senior leaders across Organizations. Built the non-auto P&L ground up with annual opportunity value of $2.5mn+ and 40%YOY growth
Senior Manager
Times of India (Optimal Media Solutions) 2019 - 2019
Managed digital pitches for optimal media solutions across digital platforms of TIL: TOI, ET, Colombia, MX Player, Gaana & Cricbuzz and established Influencer Content Platform for OMS in North. Achieved a total deal size of $200,000 in less than 3 months by on-boarding brands such as Reebok, Vivo and Kama Ayurveda
Senior Category Manager
Dailyhunt (Verse Innovation Pvt. Ltd.) 2017 - 2019
Created and managed an opportunity value worth $2.5 Mn across North. Actively acquired new accounts and ensured growth of existing accounts, ensuring maximized revenue generation on long-term basis across FMCG, Lifestyle, Mobile Handsets, IT, Telecom, Lifestyle, Travel & Tourism. Core responsibilities included the demonstration of strategy, planning, platform and product expertise to advertising partners. Led revenue forecasting & sales planning for AOPs along with campaign management across entire sales cycle
Regional Manager
Fork Media Pvt. Ltd. 2015 - 2017
Ensured scaling up of the hyper-local business of Fork (Roamm) to 300% in 1 year and 230% in 2 year of acquisition; administered business development and sales for 3 products of Fork Umbrella: Roamm, FCN & Vibe. Successfully Formulated and Negotiated T20 & IPL Sponsorship for Roamm Stadium Deals in 2016. Led the development for the Content & Sales Strategy of the New BU - Fork Content Network: Askmen, IGN, Curly Tales & Hauterfly
Skills
brand-marketing
community-manager
content-marketing
growth-marketing
marketing-strategist
social-media
marketing