divinefallacy

Pudgy Penguins is a Web3-born brand built on creativity, freedom, and community. Tasked with leading Pudgy Penguins’ brand and community expansion across Malaysia, owning strategy, partnerships, and execution at the national level. Driving high-impact IRL activations, university programs, and cultural integrations to scale visibility, grow holder base, and onboard new audiences. Spearheading regional content and social presence, with a focus on making Pudgy Penguins Malaysia a model for global community growth.

Legendx is the institutional-grade vault for gaming assets and NFTs. Directed operations and product delivery for GamingVault, a Web3 gaming platform bridging traditional games into on-chain asset ownership. Launched FOMO and Community Connect event series across SEA and Europe, engaging 4,000 attendees across community, developer, and industry networks. Pioneered an industry-first institutional custody solution for game assets and NFTs, secured with US$50M underwritten insurance.

Directed product strategy and lifecycle for a CEZA-regulated digital asset exchange, owning execution from ideation and compliance to deployment and market launch. Launched SPEZA’s token launchpad, delivered a landmark STO for a government-backed special economic zone. Commercialized and scaled a white-label exchange platform, achieving 7-figure revenue within 12 months.

Structured and led the GrabCar Malaysia Pilot Programme with Media Prima, rolling out 1,000 in‑car infotainment screens and securing clients such as Digi, Tesco, TGV, Celcom, Fave, and Sunway. Packaged and drove Adsmore’s acquisition by Fixus Group in 2018.

Co-founded and scaled Fuselobby, driving growth through strategic recruitment, targeted marketing, and high‑impact client partnerships. Delivered mobile applications supporting tens of thousands of active monthly users, including redOne, MBO Cinemas, Tourism Malaysia, and Straits Quay. Engineered a successful multi-asset exit of Fuselobby and three incubated startups to an EU-listed conglomerate in 2014.