dorari

- Developed and scaled affiliate partnerships between crypto exchanges and content channels. - Designed strategies to increase trading volume across partner channels. - Recruited and managed sub-affiliates to expand partner networks. - Optimized partner funnels and traffic monetization models. - Worked with volume targets, partner performance tracking, and payouts. - Built and scaled multi-level affiliate structures (partners & sub-affiliates). - Analyzed partner efficiency and adjusted growth strategies accordingly.

- Led go-to-market strategy from pre-launch to post-launch scaling. - Coordinated website launch and App Store entry (ASO, acquisition funnel). - Built and managed Discord community and engagement systems. - Designed user acquisition, referral, and airdrop strategies. - Developed brand positioning, messaging, and landing architecture from scratch. - Grew Discord community from 0 to 20,000+ members. Generated 10,000+ early sign-ups during pre-launch phase. - Maintained 55%+ active community retention during early growth stage. - Structured acquisition → activation → retention funnel before token launch.

- Owned full marketing strategy and rebranding for a Silicon Valley–based tech company. - Built and executed founder personal branding. - Organized high-level VIP offline events in Menlo Park. - Developed targeted campaigns for niche tech audiences. - Launched and managed developer community initiatives. - Deep cross-functional collaboration with technical teams to align product and marketing.

- Managed global marketing campaigns for international brands (Nike, Adidas, Reebok). - Led product launches. - Developed and executed social media growth strategies. - Built brand positioning aligned with distinct market identities. - Coordinated cross-functional collaboration between marketing, design, and development teams. - Delivered campaigns focused on market recognition and engagement growth.