drewwebbb

Independent consultancy delivering brand strategy, growth marketing, and end-to-end creative production for select clients, including Stockland Property Group and DB3 Group.

Founding CMO of Microba (ASX:MAP), building the entire brand, marketing, and commercial partnerships function from zero — scaling a Australian biotech startup into an ASX-listed business with global reach, $50M+ in revenue, 85K+ unit sales, $100M+ in capital raised, and recognition as Australia’s leading microbiome science company. Launched Microba’s first D2C product (30K+ units), built a practitioner channel from zero (20K+ units, 200%+ YoY growth), and co-led a world-first diagnostic launch with Sonic Healthcare (1,800%+ YoY growth). Expanded into 16+ countries through partnerships with SYNLAB (Europe) and Genova (USA), and helped position Microba in the $25B GI therapeutics space.

Embedded with the Queensland Chief Entrepreneur’s office to lead external content, digital communications, and community engagement across Queensland’s startup ecosystem.

Freelance brand strategy and creative direction across a range of national clients, delivering end-to-end brand, digital, and campaign work.

Led brand strategy and creative direction for national clients — end-to-end from brief to production.

First full-time employee at a high-growth supplement startup. Built brand identity and market positioning alongside the founder — then drove the commercial partnership and activation programme that scaled the business nationally.

Creative Director at a Brisbane marketing agency, leading brand strategy and national campaign delivery. Primary client manager for Mountain Designs and Columbia — two of Australia’s largest outdoor apparel brands.

Responsible for annual events calendar, major sporting activations, and supplier partnership management across a ~$150K performance-linked budget.