duoasa

Responsible for UI/UX, VI systems, official websites, and brand communication design for financial and AI products including Extrafi, XLend, and Aegis. Work covers early product concepts, key visual direction, logo and product-line visual planning, design systems, product interfaces, interaction flows, website experience, operation materials, and launch delivery. Led the Extrafi V2.0 visual upgrade, unifying the logo, product UI, brand operation materials, and website redesign into a more mature multi-market financial product system. This helped the product establish clearer market recognition during its growth stage. During the project period, Extrafi reached a peak TVL of over USD 200 million. Led the complete design of XLend from concept to public launch, covering logo, VI, website, product UI, UX interaction, and real-time account state components. Through a restrained, data-first interface rhythm and a Liquid Glass material language, built a financial design system suited for aggregated financing scenarios. The project became one of Coinbase’s first partner projects. Participated in early product design for Aegis, a personal finance advisor Agent based on LLMs. Explored how complex financial derivatives, leverage tools, aggregated yield, risk control, and user authorization can be expressed through product experience.

Responsible for full product-line UI/UX, brand VI, official websites, App / Web UI, launch materials, and fundraising decks for SODA Protocol and ABEx. Work covered the full product cycle from initiation and version iteration to public launch, ensuring a consistent system language across brand, interface, interaction, and communication materials. In the SODA Protocol project, responsible for the main visual direction, VI system, product UI, website, App interface, social launch materials, and investor presentation materials from V1.0 to V3.0. The project ultimately helped the team secure angel-round financing from institutional investors. In the ABEx project, independently completed the full design work from brand identity to launch delivery, including logo, product-line visual planning, unified VI/UI style, official website, Web UI, interaction design, Twitter/X launch materials, and 3D reward assets. The project helped the product establish a leading presentation among similar products during the same period and achieved high user satisfaction.