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Product Designer

Eduardo Hessel
📞 +55 (11) 9 9623-2675
📧 [email protected]

Product Designer with 3+ years of experience in UX/UI, focused on delivering consistent, accessible, and data-driven user experiences. Strong background in cross-functional teams, contributing to scalable, user-centered digital solutions across multiple platforms.

Key Achievements:
🔸 Established efficient workflows between Design and Development, helping reduce average project delivery time by up to 30% and improving team alignment.
🔸 Contributed to end-to-end development of digital products—from discovery and ideation to prototyping, testing, and handoff.
🔸 Built and maintained scalable Design Systems, ensuring visual consistency and reducing interface update and maintenance time by up to 40%.
🔸 Implemented usability and accessibility improvements based on qualitative and quantitative research, aligned with WCAG guidelines.
🔸 Designed customer journeys and prototypes for clients such as Bradesco and Banco Master, with a focus on multichannel experiences and continuous user validation.
🔸 Standardized mobile experiences for iOS and Android platforms, ensuring native compliance, usability, and accessibility.
🔸 Actively collaborated with product, tech, and business squads to support strategic decisions focused on user value and delivery outcomes.

Key Results:
⏱️ Reduced delivery time and rework through more integrated, efficient design processes.
⚡ Saved significant design and development effort with structured, reusable Design Systems.
🏢 Delivered for major financial sector brands, with a focus on innovation, security, and user experience.
😊 Continuously improved product experiences based on research, usability testing, and real user feedback.

Tools & Methodologies:
🔹 Tools: Figma, Adobe XD, Jira, Miro, Mural, Microsoft Office (Word, Excel, PowerPoint)
🔹 Methods: Double Diamond, User-Centered Design (UCD), Scrum
🔹 Experience: B2B, B2C, B2B2C, and SaaS platforms

Languages:
🔸 English: Intermediate (B1)
🔸 Spanish: Intermediate

Education:
🎓 Technologist in Animation Design – Centro Universitário SENAC
🎓 MBA in Software Engineering (ongoing) – University of São Paulo (USP)
🎓 Bachelor’s in Design (ongoing) – FMU University

Experience: 3 years

Yearly salary: $50,000

Hourly rate: $125

Nationality: 🇧🇷 Brazil

Residency: 🇧🇷 Brazil

Experience

Product Designer | UX/UI Designer

Diel Energia

2025 - 2025

Achievements: Scalable Design System: Built a robust and scalable Design System that enhanced visual consistency and reduced turnaround time for recurring design and development tasks, contributing to a 15–20% productivity increase. End-to-End Product Experience: Led projects from ideation to final delivery, including discovery, journey mapping, flow definition, and creation of validated user stories in collaboration with tech teams. User Experience Transformation: Spearheaded usability improvement initiatives for strategic products, resulting in noticeable gains in user satisfaction and engagement based on feedback and usability tests. Legacy System Optimization: Redesigned legacy flows with a focus on clarity and usability for multiple personas, improving success rates in key tasks, as validated through qualitative testing and usage data. Qualitative Research Leadership: Planned and conducted structured user interviews, generating deep insights that guided product decisions and informed roadmap adjustments. Responsibilities: Designed responsive interfaces for mobile and desktop platforms, aligned with requirements from PMs and developers. Delivered complete user experiences from scratch, covering all phases: discovery, ideation, wireframing, prototyping, testing, and final delivery. Worked on B2B, SaaS, and back-office products, handling complex workflows and supporting multiple user types. Produced low- to high-fidelity wireframes and prototypes focused on real-user validation. Wrote user stories, microcopy, and UX writing aligned with the brand’s tone and emotional journey. Conducted usability tests and interviews to uncover friction points and identify improvement opportunities using real user data. Tools: Figma, Notion, ClickUp, Google Workspace

Product Designer | UX/UI Designer

Primeo

2024 - 2024

Achievements: Helped reduce project delivery time by up to 15% by optimizing workflows and minimizing rework during validation phases. Contributed to increasing user satisfaction scores to over 85%, based on usability studies and indicators such as CSAT and qualitative feedback. Implemented accessibility and usability improvements through heuristic evaluations, diverse user testing, and analysis of metrics like error rate and navigation time. Responsibilities: Created and maintained Design Systems and UI Kits to ensure visual consistency and project scalability. Conducted qualitative and quantitative user research to support design decisions with real data. Wrote clear and empathetic microcopy, applying UX Writing best practices. Actively participated in meetings with stakeholders and leadership, translating business goals into design solutions. Worked within structured product teams, collaborating in iterative cycles focused on continuous value delivery. Maintained direct communication with engineering teams to align and track deliveries. Managed tasks independently with strong organization and prioritization skills within cross-functional teams. Tools: Figma, Jira, Adobe XD, Microsoft Office Suite (Word, Excel, PowerPoint), and other platforms for project management, documentation, and collaborative design.

Product Designer Consultant | UX/UI Designer Consultant

Bradesco

2023 - 2023

Achievements: Acted as a key communication bridge with Product Owners at Bradesco, ensuring alignment between business goals and design decisions throughout the development lifecycle. Contributed to the end-to-end development of the SINV platform—from concept to final delivery—ensuring cohesion between user experience, UI design, and technical requirements. Built and maintained scalable Design Systems with reusable components and clear guidelines, reducing interface update and maintenance time by up to 40%. Implemented usability and accessibility enhancements based on user research data, aligning products with WCAG guidelines and improving experiences across diverse user profiles. Collaborated closely with development and product teams to define features and ensure well-documented handoffs, minimizing implementation errors. Standardized desktop and mobile experiences with a focus on usability and accessibility, ensuring visual and functional consistency across multiple platforms and devices. Contributed to design initiatives for the Invest+ app (2M+ active users), optimizing flows and proposing data-driven design solutions. Responsibilities: Designed mobile and desktop interfaces based on PM and PO requirements. Delivered applications from scratch through all phases: discovery, ideation, prototyping, usability testing, refinement, and final delivery. Developed both B2B and B2C applications. Created user flows and navigation patterns. Designed low, mid, and high-fidelity wireframes. Built prototypes for usability testing. Applied UX writing principles to interface copy. Conducted user interviews to uncover pain points and define effective solutions. Performed usability testing to validate and improve user experiences. Tools: Figma, Adobe XD, Jira, Microsoft Office Suite (Word, Excel, PowerPoint), and other tools for design and project management.

Product Designer | UX/UI Designer

Smartbrain

2022 - 2024

Achievements: Established efficient communication flows between Design and Development, reducing rework and decreasing average project delivery time by up to 30% through better squad alignment. Led the full development of digital platforms from ideation to delivery ensuring cohesion between UX, UI, and technical feasibility. Built scalable Design Systems with reusable patterns and clear guidelines, improving visual consistency and reducing interface update and maintenance time by an estimated 30–40%. Implemented usability and accessibility improvements based on research and testing, enhancing the overall user experience and aligning products with WCAG standards. Designed user journeys and interactive prototypes for clients such as Bradesco and Banco Master, improving multichannel experiences and supporting iterative usability testing throughout the process. Collaborated directly with product and engineering teams to define features and ensure clear, well-documented handoffs. Standardized mobile projects for iOS and Android, focusing on native guidelines, accessibility, and cross-platform consistency to improve the experience for a wide range of users. Responsibilities: Designed mobile and desktop interfaces based on PM requirements. Delivered applications from scratch through all phases: discovery, ideation, prototyping, testing, iteration, and final delivery. Designed solutions for B2B, B2C, B2B2C, and SaaS products, including both internal platforms and custom solutions. Created navigation flows and interaction patterns. Conducted user interviews to identify problems and guide solution design. Ran usability testing sessions to validate and refine experiences. Tools: Figma, Jira, Adobe XD, Microsoft Office Suite (Word, Excel, PowerPoint), and additional tools for project management and collaborative design.

Skills

design

email-marketing

front-end

javascript

marketing

mobile-designer

nextjs

product-designer

react

typescript

ui-ux-designer

visual-designer

vue

web-designer

english

portuguese

spanish

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